PZ Cussons Nigeria Plc a market leader in the FMCG sector is seeking for a highly competitive, experienced professional to join our team as a Commercial Export Sales Manager. Our products are distributed across multiple channels, and we place a high level of importance on the Quality and Service we offer to our Customers.
We are recruiting to fill the position of:
Job Title: Regional Brand Manager- Home Care
Location: Nigeria
Department: Marketing
Reports to: Regional Head of Category - Home Care
Job Purpose
- Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies
Key Accountabilities
- Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
- Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
- Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the brand.
- Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
- Collate local consumer insights and output from research plans to feed into the development of the brand strategy
- Define pricing policy for products within the brand portfolio in the Region
- Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required - e.g. Margin Improvement
- Proactively identify sources and resource needs to support brand growth
Job Context & Special Features
May require:
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Qualification, Experience & Competencies
- Bachelor's Degree
- 5-7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
- Consumer Champion
- Insight generation (Developed)
- Communication (Proven strength)
- Digital (Proven strength)
Brand Champion:
- Brand propositions (Developed)
- Strategy (Developed)
Profit and Growth Champion:
- Commercial delivery (Proven strength)
- RTM (Proven strength)
Innovation Champion:
- Innovation (Developed)
- NPD and PLM (Proven strength)
Business Leader:
- Personal leadership (Developed)
- Personal drive (Developed)
- Talent development (Developed)
Significant Relationships (Internal & External)
- Regional Marketing team
- Brand Development & Activation Team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
- Advertising agencies & Service providers
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their CV's to:
[email protected]