Manager, Marketing & Communications at Green Africa Airways Limited

Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.

We are recruiting to fill the position below:

Job Title: Manager, Marketing & Communications

Location: Lagos, Nigeria
Job function: Commercial Studios
Employment Type: Full Time
Experience level: Professional
Workplace Type: Onsite

Job role

• Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement
• Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company's vision, values, and positioning
• Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience
• Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events
• Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning
• Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage
• Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations
• Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies
• Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints
• Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management

Qualifications

• Bachelor's Degree in any related field
• Proven track record of developing and executing successful brand marketing  campaigns and initiatives
• Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms
• Experience in managing media relations, PR activities, and crisis communication
• Solid understanding of digital marketing channels, social media platforms, and content marketing strategies
• Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment
• Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.

Application Closing Date
Not Specified.