Marketing Specialist at Mopheth Nigeria Limited

Mopheth Group is a Nigerian organization unique in her divine foundation with a world class culture. At Mopheth, we do not believe in just providing the best of services and products, we believe in building a workforce that is highly professional and of international standard. We are an organization with a coherent corporate culture that promotes efficiency and profitability. We understand the meaning of our values and translate them into actions that surpass the expectation of all our stakeholders. Particularly we have taken it upon ourselves to be the dependable organization that keeps striving for excellence in all our activities.

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a creative and dynamic Marketing Specialist with expertise in e-commerce and digital products and brands.
• The candidate will be responsible for developing and executing marketing strategies that drive and boosts sales growth across all our platforms).

Key Responsibilities
Campaign Development:

• Design, plan, and execute multi-channel marketing campaigns to achieve business objectives.
• Conduct market research to identify target audiences, trends, and opportunities.
• Collaborate with cross-functional teams to ensure alignment and effective campaign execution.

Content Creation and Management:

• Develop and maintain a content calendar to ensure consistent and engaging content.
• Create high-quality, relevant content (articles, social media posts, videos, etc.)
• Manage and update website content to ensure accuracy and freshness.
• Ensure brand consistency across all content channels.

Social Media Strategy:

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Manage and maintain social media presence across multiple platforms.
• Create engaging social media content to drive interactions and conversions.
• Monitor and respond to social media comments and messages.

Email Marketing

• Design, develop, and send targeted email campaigns to drive conversions.
• Manage email lists and ensure compliance with anti-spam laws.
• Analyze email campaign performance and optimize future campaigns.
• Create automated email workflows for nurturing leads.

SEO and SEM:

• Conduct keyword research and optimize website content for search engines.
• Develop and execute paid search campaigns (Google Ads, etc.).
• Monitor and analyze website analytics to improve search engine rankings.
• Ensure website technical SEO best practices.

Data Analytics:

• Track and analyze marketing metrics (website traffic, engagement, conversion rates, etc.).
• Provide data-driven insights to inform marketing strategies.
• Set up and manage analytics tools (Google Analytics, etc.).
• Create dashboards to visualize marketing performance.

Customer Segmentation:

• Identify and segment target audiences based on demographics, behavior, and preferences.
• Develop targeted marketing campaigns to address specific customer segments.
• Collaborate with sales teams to ensure alignment with customer segments.

Partnership and Influencers:

• Identify and establish partnerships with relevant businesses and organizations.
• Collaborate with influencers to promote brand awareness and products.
• Develop and manage partnership agreements and contracts.
• Monitor and evaluate partnership effectiveness.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field
• 5+ years of marketing experience (digital marketing focus)
• Strong understanding of digital marketing channels and platforms
• Excellent creative and analytical skills
• Familiarity with marketing automation software

Desirable Skills:

• Experience with graphic design and video editing software
• Knowledge of SEO principles and content marketing strategies
• Certification in digital marketing (Google Analytics, HubSpot).

What We Offer

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and supportive work environment

Application Closing Date
29th November, 2024.