Marketing Manager - Fast Moving Consumer Goods (FMCG) and Food Product Marketing Business to Customer (B2C) at Ochel and Tehora Foods Limited

Ochel and Tehora Foods Limited is a dedicated food and grocery company focused on providing fresh, clean, and high-quality food items. The company is committed to offering customers the best products at affordable prices, ensuring that everyone has access to quality nutrition. Customer health and satisfaction are top priorities.

We are recruiting to fill the position below:

Job Title: Marketing Manager - Fast Moving Consumer Goods (FMCG) and Food Product Marketing Business to Customer (B2C)

Location: Kaduna
Employment Type: Full-time
Reports To: Head of Marketing

Role Overview

• The Marketing Manager (B2C) will focus on building the company’s brand, engaging with consumers, and driving sales through innovative marketing campaigns.
• This role is central to understanding consumer needs, shaping brand perception, and ensuring product visibility across retail and digital channels.

Key Responsibilities
Consumer Insights & Research:

• Conduct market research to understand consumer preferences, trends, and buying behaviors.
• Analyze competitor strategies and identify opportunities for product differentiation.

Brand Development & Management:

• Develop and implement branding strategies to enhance the company’s image and market presence.
• Create compelling marketing content and materials tailored to the target audience.

Digital Marketing:

• Plan and execute campaigns across social media, email marketing, and search engines.
• Monitor digital campaign performance and adjust strategies based on analytics.

Retail Promotions:

• Design and manage promotional activities to boost product sales in retail outlets and supermarkets.
• Work with retail partners to ensure optimal product placement and visibility.

Event Management:

• Organize and oversee product launches, sampling campaigns, and other events to enhance consumer engagement.

Customer Engagement:

• Collect and analyze customer feedback to improve marketing strategies and product offerings.
• Respond promptly to customer inquiries and concerns to ensure a positive brand experience.

Qualifications & Skills

• Bachelor's Degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in B2C marketing within the FMCG or food product sector.
• Strong creative skills and a proven ability to manage multi-channel campaigns.
• Excellent understanding of consumer behaviour and digital marketing tools.

Application Closing Date
10th December, 2024.