Marketing Officer (with Digital Marketing Skills) at TAAS College

TAAS COLLEGE, Ibadan isa Co-educational institution established in the Islamic tradition at KM 15, Abeokuta Road, Amunigun Village, Bode Igbo, Ibadan. The Nursery and primary school was upgraded to the secondary school by the governing council as a result of a remarkable acceptance by the Muslim Community and within a short period of existence. The college which is enriched with stately built school premises in a serene and conducive environment with modern facilities commenced operations in 2005.

We are recruiting to fill the position below:

Job Title: Marketing Officer (with Digital Marketing Skills)

Location: Apata, Ibadan - Oyo
Employment Type: Full-time

Job Description

• We are seeking a dynamic and experienced Marketing Officer with Digital Marketing Skills to join our team.
• The ideal candidate will be responsible for promoting the school’s brand, increasing enrollment, and enhancing its reputation using innovative marketing strategies.
• This role requires a creative thinker with excellent communication and analytical skills, a deep understanding of marketing trends, and a proven track record in digital marketing.

Key Responsibilities

• Develop and implement strategic marketing plans to drive student enrollment and brand awareness.
• Create engaging content for digital platforms, including social media, email campaigns, and the school’s website.
• Manage and monitor the school’s online presence, including SEO, Google Ads, and analytics.
• Coordinate events, open days, and promotional activities to attract prospective students and parents.
• Build and maintain relationships with stakeholders, including parents, alumni, and the local community.
• Conduct market research to understand trends, competition, and customer preferences.
• Collaborate with the academic and administrative teams to align marketing efforts with the school’s goals.
• Prepare and present marketing performance reports to management.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 3-10 years of proven experience in marketing, preferably in the education sector.
• Strong expertise in digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Familiar in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Must be based in Ibadan or within the South-West states.

Salary
N60,000 - N75,000 monthly.

Application Closing Date
31st December, 2024.