Main Function
- The Business Developer is responsible for driving revenue growth, increasing enrolment, and establishing strategic partnerships for the edu-play centre. This includes identifying new opportunities, developing marketing strategies, and building relationships with parents, schools, and community organizations.
Role Responsibilities
Client Acquisition and Retention:
- Identify and target potential clients, such as parents, schools, and corporate partners, to increase enrolment.
- Build and maintain long-term relationships with key stakeholders to drive referrals and repeat business.
- Develop and execute strategies to retain existing clients and encourage loyalty
Market Research and Strategy Development:
- Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Analyze customer needs and preferences to tailor the centre’s services and offerings.
- Develop marketing campaigns and promotional strategies to boost visibility and engagement.
Partnership and Community Engagement:
- Identify and negotiate partnerships with schools, organizations, and businesses to promote the centre’s programs.
- Represent the centre at networking events, exhibitions, and community initiatives to increase brand visibility.
- Organize and participate in open houses, workshops, and special events to attract prospective clients.
Sales and Reporting:
- Develop and manage a sales pipeline to track leads and conversion rates.
- Prepare reports on business development activities, revenue performance, and market insights.
- Collaborate with the Content Creator and Social Media Manager to design impactful marketing content.
Qualifications
Education and Certifications:
Experience:
- 4 years experience in a business development, sales, or marketing role.
- Experience in the education or childcare industry is an advantage.
Skills:
Business Acumen:
Communication and Networking:
Marketing Expertise:
- Proficiency in developing and executing marketing strategies and campaigns.
Personal Attributes:
- Goal-oriented, innovative, and self-motivated.
- Ability to work independently and as part of a team.