Job Title: Marketing Director / Chief Marketing Officer
Location: Lagos
Employment Type: Full-time (On-site)
Job Summary
- We are seeking a dynamic and visionary Marketing Director/Chief Marketing Officer (CMO) to lead and drive the marketing strategy
- The ideal candidate will play a pivotal role in shaping our brand, fostering growth, and ensuring our marketing initiatives align with business goals.
- This role requires a combination of strategic thinking, leadership, creativity, and a data-driven mindset to build and scale marketing efforts across multiple channels.
Responsibilites
Strategic Leadership:
- Develop and implement a comprehensive marketing strategy aligned with business objectives.
- Define and oversee the marketing budget to ensure effective allocation of resources.
- Identify market opportunities, emerging trends, and competitor strategies to maintain a competitive edge.
Brand Management:
- Strengthen and maintain a consistent brand identity across all channels.
- Lead creative development to position the brand effectively in the market.
- Drive storytelling efforts to build strong emotional connections with target audiences.
Digital and Performance Marketing:
- Oversee all digital marketing efforts, including SEO, SEM, social media, and email marketing.
- Leverage data analytics to optimize marketing campaigns for maximum ROI.
- Develop strategies to improve customer acquisition, engagement, and retention.
Team Leadership:
- Build, lead, and mentor a high-performing marketing team.
- Foster a collaborative and innovative team culture.
- Provide training and development opportunities to ensure professional growth.
Collaboration and Stakeholder Management:
- Work closely with sales, product, and other teams to align marketing strategies with organizational goals.
- Manage relationships with external agencies, vendors, and partners.
- Serve as the key spokesperson for marketing-related initiatives.
Market Insights and Research:
- Conduct market research to understand customer behavior and industry trends.
- Use insights to refine marketing strategies and improve campaign effectiveness.
Education, Qualification and Experience
- Bachelor’s Degree in Marketing, Business Administration, or a related field (MBA preferred).
- Proven experience 17 years in marketing leadership roles, preferably at the director or CMO level.
Skills and Competencies:
- Expertise in digital marketing, branding, and performance marketing.
- Strong analytical skills with a data-driven decision-making approach.
- Excellent leadership and interpersonal skills.
- Exceptional communication, presentation, and storytelling abilities.
- Ability to thrive in a fast-paced, results-driven environment.
Personal Attribute:
- Ideal candidate must be a male not less than 47 years of age.
- Preferred candidates should have experience from known multinational FMCG (Popular Brands) or Telecoms.
- The ideal candidate can be Nigerian or expatriate manpower.