Activation Officers (Lagos) at Afconrecruit Limited

Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.

We are recruiting to fill the position below:

Job Title: Activation Officer (FMCG)

Location: Mainland and Island - Lagos
Job Type: Full time

Position Summary

• The Activation Officer is responsible for planning, executing, and monitoring brand activation initiatives to drive product visibility, consumer engagement, and sales growth.
• This role involves close collaboration with marketing, sales, and distribution teams to implement promotional activities and ensure the effective rollout of campaigns.

Key Responsibilities
Campaign Planning and Execution:

• Design and implement brand activation strategies in line with the company’s marketing objectives.
• Organize promotional events, in-store activations, and sampling programs to increase product awareness.
• Collaborate with external vendors, event organizers, and agencies for the smooth execution of activation programs.

Consumer Engagement:

• Develop creative and interactive activation concepts to engage consumers.
• Oversee the distribution of promotional materials and ensure proper representation of the brand.
• Collect consumer feedback during activation events and relay insights to the marketing team.

Territory Management:

• Identify strategic locations and channels for activation activities.
• Coordinate with distributors and retailers to ensure alignment on promotional efforts.
• Monitor inventory levels and availability of products in targeted locations

Performance Monitoring and Reporting:

• Track the performance of activation activities using key metrics, such as sales uplift, consumer reach, and engagement levels.
• Analyze data to identify trends and opportunities for improving activation strategies.
• Prepare and present detailed reports on activation outcomes to stakeholders.

Qualifications

• OND / HND / B.Sc in any field
• 2–4 years of experience in brand activation, marketing, or a similar role in the FMCG industry.
• Proven track record of successfully executing consumer engagement campaigns.
• Knowledge of FMCG market.

Key Skills and Competencies:

• Strong communication and interpersonal skills.
• Excellent organizational and project management abilities.
• Creativity in developing consumer engagement initiatives.
• Analytical skills to assess campaign performance and consumer behavior.
• Proficiency in MS Office Suite and marketing tools.
• Ability to work under pressure and meet deadlines.

Application Closing Date
Not Specified.