Growth Strategist at Liberty Assured Limited

LibertyPay is a digital and payment solution institution that is led by Individuals with a passion to bridge the divide in every economic sphere. We seek to bring Financial Liberty and Freedom by filling the payments void within the business sectors in areas with Limited internet or reliable electricity ranging from Nano-Micro businesses to SMEs and personal finances.

We are recruiting to fill the position below:

Job Title: Growth Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and strategic Growth Strategist to drive innovative marketing initiatives, product positioning, and customer engagement.
• The ideal candidate will leverage data-driven insights to craft compelling messaging, execute impactful campaigns, and enhance product adoption across multiple channels.
• This role is perfect for a visionary with a passion for technology, innovation, and business growth.

Key Responsibilities

• Conduct in-depth market research and data analysis to inform strategic campaigns.
• Develop and implement marketing strategies to drive B2B and B2C engagement.
• Identify and cultivate new business opportunities while strengthening client relationships.
• Lead end-to-end campaign planning, execution, and performance optimization.
• Craft compelling product positioning, messaging, and narratives.
• Oversee digital marketing strategies to boost brand visibility and audience engagement.
• Collaborate with cross-functional teams to ensure cohesive and successful marketing efforts.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in strategy, marketing, business development, or a similar role.
• Strong analytical and research skills with a data-driven approach.
• Proven ability to develop and execute innovative marketing campaigns.
• Excellent communication, leadership, and relationship management skills.
• Experience in experiential marketing, branding, activations, or events is a plus.
• Proficiency in digital marketing, social media, and content strategy.

Application Closing Date
8th March, 2025.