Area Sales Manager at Blume Distribution Limited - 2 Openings

Blume Distribution Limited plays a crucial role in promoting and distributing the wide range of products manufactured by Sonia Foods Industries Limited. With a strong presence in the Nigerian market, Sonia Foods Industries Limited has established itself as a trusted and renowned brand known for its high-quality tomato-based food and beverages.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Locations: Lokoja - Kogi, and Lafia - Nasarawa
Employment Type: Full-time

Job Description

• The Area Sales Manager is responsible for overseeing sales operations within a designated geographical area, ensuring the achievement of sales targets, developing and maintaining relationships with key clients, and leading a team of sales representatives. 
• The role requires strategic planning, market analysis, and consistent execution of sales strategies to drive business growth and market penetration.

Responsibilities
Sales Strategy and Execution:

• Develop and implement sales plans to meet or exceed targets for the assigned area.
• Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
• Monitor sales performance metrics and take corrective actions as needed.

Team Leadership and Development:

• Recruit, train, and manage a team of sales representatives or executives.
• Conduct regular performance reviews, providing coaching and feedback to enhance productivity.
• Motivate and inspire the team to achieve sales goals and maintain a high-performance culture.

Client and Relationship Management:

• Build and maintain strong relationships with key accounts, distributors, and channel partners.
• Address client concerns and resolve issues to ensure customer satisfaction.
• Identify and develop new business opportunities within the area.

Operational Management:

• Monitor inventory levels and coordinate with the supply chain to ensure product availability.
• Ensure adherence to company policies, compliance regulations, and pricing guidelines.
• Provide accurate sales forecasts and reports to senior management.

Market Intelligence:

• Stay updated on industry developments, market conditions, and competitor strategies.
• Provide actionable insights and recommendations to improve market positioning and product offerings.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Proven experience in sales management, preferably in [industry, e.g., FMCG, retail, etc.].
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret sales data and trends.
• Proficiency in CRM tools and MS Office applications.
• Ability to work under pressure and meet tight deadlines.
• Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs):

• Achievement of sales targets and revenue growth.
• Customer retention and satisfaction levels.
• Team performance and development metrics.
• Market share improvement in the designated area.
• Compliance with operational and reporting standards.

Application Closing Date
30th March, 2025.