Account Director at a Growth Marketing Agency- MML Consulting Limited

MML Consulting Limited - Our client is a growth marketing agency specializing in creative communications, performance marketing and marketing technology.

They are recruiting to fill the position below:

Job Title: Account Director

Location: Lagos
Employment Type: Full-time
Work Mode: Hybrid

Job Role Summary

• The Account Director will drive client retention, satisfaction, and revenue growth.
• This role, which reports directly to the COO, is vital in leading the account management team, ensuring seamless service delivery while strengthening key client relationships and identifying new business opportunities.
• The ideal candidate is a strategic leader with a deep understanding of marketing solutions and business development within an agency setting.

Key Responsibilities
Strategic Leadership:

• Develop and execute the account management strategy to achieve the agency's revenue growth targets.
• Build, lead, and inspire a high-performing account management team that aligns with our growth objectives.
• Partner with the leadership team to define client growth strategies and implement scalable processes to achieve them.

Client Relationship Management:

• Foster strong, trusted relationships with key clients, becoming a strategic advisor and partner to their business.
• Oversee the delivery of exceptional client experiences, ensuring consistent satisfaction and alignment with client objectives.
• Identify and capitalize on opportunities to upsell and cross-sell services that deliver added value to clients.

Revenue Growth:

• Work closely with the business growth, account management, strategy and performance marketing teams to develop strategies for upselling to existing clients and securing new business.
• Collaborate with finance and operations to establish pricing structures, contracts, and OKRs that align with profitability goals.
• Monitor and report on revenue performance, providing actionable insights to the leadership team.

Team Leadership and Development:

• Recruit, develop, and retain top talent within the account management team.
• Provide regular coaching, mentoring, and training to foster a culture of accountability, growth, and innovation.
• Set performance expectations and establish KPIs to track team and individual success.

Operational Excellence:

• Develop and implement best practices for account management processes, workflows, and tools.
• Collaborate with project management teams to ensure all client engagements are scoped, managed, and executed efficiently, staying on time and within budget.
• Proactively address and resolve client escalations, maintaining high levels of satisfaction.

Market Insights and Innovation:

• Collaborate with creative, Head of Innovation, and strategy teams to ensure client campaigns are cutting-edge and results-driven.

Education

• BSc Degree in Business Administration, Marketing or a related field.
• MSc in Marketing, Business Development or professional certification with a relevant body.
• CIM Certification at the highest level.

Experience:

• Minimum 8-10 years of experience in account management or client services, with at least 5 years in a leadership role.
• Proven track record of managing high-value accounts (multi-million currency) and delivering significant revenue growth.
• Deep knowledge of performance marketing, including Ads on Google, Meta and YouTube).
• Experience in a growth-focused marketing agency or similar fast-paced environment is essential.
• Strong understanding of contract negotiation, SOW creation, and client retention strategies.
• Expertise with CRM platforms, project management tools, and performance tracking systems.

Skills & Competencies:

• Client-Centric: Excellent relationship-building and communication skills with a strong focus on delivering value.
• Revenue Focused: Proven ability to drive business growth through upselling, cross-selling, contract negotiation, and revenue generation.
• Analytical Skills: Ability to interpret data and assess key metrics to inform decisions and demonstrate ROI.
• Marketing Expertise: Deep knowledge of marketing solutions, including digital, content and growth strategies.
• Empathy & Relationship Management: Being able to understand the needs, challenges and motivations of both internal teams and clients effectively.
• Delegation: Ability to delegate tasks effectively, while maintaining oversight.
• Mentorship: Skilled in guiding, coaching and developing junior team members.
• Conflict Resolution: Strong problem-solving skills to navigate internal team dynamics and client relationships with professionalism.
• Big Picture Thinking: Ability to step back and assess the larger marketing strategy and align efforts with business goals rather than getting caught in tactical details.
• Data-Driven Decision-Making: Understanding the importance of data and being able to leverage analytics and insights to shape strategies and improve outcomes.
• Growth Mindset: Continuously seeking ways to improve internal processes, client performance, or industry trends.
• Self-Awareness: Strong understanding of personal impact on decision-making, behavior, and relationships.
• Creative & Innovative Thinking: Ability to bring fresh ideas and adaptive solutions to challenges or evolving client’s needs.
• Resourcefulness: Finding solutions with limited resources or constraints i.e. human resources, time, or budget.

Compensation

• Competitive (including benefits)

Application Closing Date
14th March, 2025.