We are recruiting to fill the position below:
Job Title: Chief Sales and Marketing Officer
Location: Lagos
Employment Type: Full-time
Key Responsibilities
Strategic Leadership:
- Develop and execute the company’s sales and marketing strategies to achieve growth objectives.
- Lead, inspire, and mentor the sales and marketing teams to drive high performance and a unified vision.
- Collaborate with the executive leadership team to set company-wide goals and align sales and marketing efforts with corporate strategy.
Sales Strategy & Execution:
- Oversee the creation of sales plans, forecasting, and pipeline management.
- Build and manage sales structures, processes, and methodologies to optimize lead generation, conversion, and client retention.
- Monitor sales performance metrics and adjust strategies to meet changing market conditions and goals.
Marketing Strategy & Brand Management:
- Lead the development and execution of comprehensive marketing strategies that enhance brand awareness, customer acquisition, and engagement.
- Oversee digital marketing, content strategy, social media, and email campaigns to increase customer base and maximize online presence.
- Ensure that marketing initiatives align with sales goals and contribute to the bottom line.
Customer Relationship Management:
- Create a customer-centric culture by developing strategies to improve customer satisfaction, loyalty, and lifetime value.
- Manage and analyze customer feedback, market trends, and competitor activities to refine sales and marketing strategies.
Collaboration & Cross-Functional Leadership:
- Act as the liaison between sales, marketing, and other departments (product, finance, operations) to ensure alignment and resource sharing.
- Foster communication between sales and marketing teams to ensure smooth collaboration and execution of joint initiatives.
Budget and Resource Management:
- Develop and manage sales and marketing budgets to maximize ROI and meet financial targets.
- Allocate resources effectively, monitor expenditures, and track results against KPIs.
Data-Driven Decision Making:
- Use data analytics and market research to assess the effectiveness of sales and marketing campaigns.
- Make data-driven decisions to refine sales processes, marketing tactics, and customer engagement.
Industry Knowledge & Innovation:
- Stay current with market trends, industry developments, and emerging technologies to position the company as a leader in its field.
- Advocate for innovation within the team and the organization, constantly seeking new ways to improve sales and marketing practices.
Requirements
- Candidates should possess a Bachelor's Degree / Master's Degree qualification with at least 10 years work experience.