Corporate Strategy & Brand Manager at a 360 Degree Marketing Firm - First Excelsia Professional Services Limted

First Excelsia Professional Services Limited - Our client, a 360-degree Marketing firm, is recruiting to fill the position below:

Job Title: Corporate Strategy & Brand Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• Our client is seeking a Corporate Strategy & Brand Manager to lead and execute its strategic brand initiatives, ensuring consistent brand positioning and reputation across all platforms.
• The ideal candidate will be responsible for brand strategy, corporate communications, public relations, and overall brand management to enhance visibility, credibility, and market leadership.

Key Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives, aligning with the company's overall mission and vision.
• Define and maintain the company's brand positioning, unique value proposition, and messaging framework.
• Oversee the development and maintenance of the company's visual identity, including logos, typography, color palettes, and imagery.
• Create and enforce brand guidelines, ensuring consistency across all touchpoints, including marketing materials, website, social media, and advertising.
• Develop and maintain key messaging frameworks, including core messages, elevator pitches, and boilerplates.
• Manage the company's brand assets, including logos, images, and videos, ensuring they are up-to-date, accessible, and properly used and oversees the entire content creation process from inception to completion.
• Work closely with cross-functional teams, including marketing, communications, sales, and product development, to ensure brand consistency and alignment.
• Manage budgets for brand-related initiatives, including advertising, events, and sponsorships.
• Track and analyses key performance indicators (KPIs) to measure the effectiveness of brand initiatives and informs future strategies.
• Stay up-to-date with industry trends, competitor activity, and emerging technologies to continuously improve the company's brand presence.
• Conduct market research, competitor analysis, and trend identification to inform strategic decisions.
• Collaborate with senior leaders, department heads, and external partners to align strategic objectives and secure buy-in.
• Lead or participate in special projects, such as mergers and acquisitions, joint ventures, or strategic partnerships.
• Track and evaluate the effectiveness of strategic initiatives, identifying areas for improvement and recommending corrective actions.
• Oversee all internal and external corporate communications, including press releases, speeches, and thought leadership content and Manage relationships with media houses, digital, print, PR, and events
• Support corporate and brand activations, including sponsorships, conferences, and networking events and ensure seamless execution of brand- focused events that align with marketing objectives.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field. A Master’s Degree is a plus.
• 3 - 5 years of experience in brand management, corporate communications, or marketing within a 360-marketing firm, agency, or related industry.
• Strong strategic thinking, brand storytelling, and communication skills.
• Analytical skills, with the ability to interpret data and inform brand strategies.
• Proven ability to develop and execute branding campaigns with measurable impact.
• Strong knowledge of digital marketing, PR, and reputation management.
• Experience managing media relations, crisis communication, and stakeholder engagement.
• Proficiency in marketing tools and software, including Adobe Creative Suite, social media analytics, and CRM tools.
• Ability to multitask, manage teams, and work in a fast-paced environment.

Application Closing Date
26th March, 2025.