Marketer at the Energy Products Company - Lopterra Services Limited

Lopterra Services Limited - Our client in the energy products industry is recruiting to fill the position below:

Job Title: Marketer

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• The ideal candidate will develop and execute marketing campaigns, build brand awareness, and generate leads for our renewable energy solutions.
• This role requires expertise in both offline and online marketing techniques to effectively engage customers and drive business growth.

Key Responsibilities

• Conduct market research to identify target customer segments, industry trends, and competitive landscape.
• Analyse customer needs and preferences to develop targeted marketing strategies and campaigns.
• Generate leads through various channels, including cold calling, networking, and attending industry events and trade shows.
• Follow up on leads and inquiries to qualify prospects and schedule meetings Identify and pursue new business opportunities to generate leads and increase sales revenue
• Build and maintain relationships with potential clients, understanding their business requirements and offering tailored solutions.
• Collaborate with internal teams, including sales, operations, and customer service, to ensure alignment of marketing activities with business objectives.
• Develop and implement digital marketing campaigns across social media, email, website, and search engines to generate leads and sales.
• Utilize SEO, Google Ads, and PPC strategies to enhance online visibility and attract potential customers.
• Track and analyze marketing performance using analytics tools, providing reports and recommendations for improvement.
• Plan and execute offline marketing strategies, direct mail, flyers, and brochures.
• Conduct field marketing campaigns, including door-to-door sales, presentations, and in-person customer engagement.
• Identify and pursue new business opportunities through both online and offline channels.
• Engage with potential customers, understand their needs, and recommend suitable renewable energy solutions.
• Follow up on inquiries, nurture leads, convert leads into actual sales.and maintain customer relationships to encourage repeat business.
• Build and maintain relationships with media outlets, influencers, and industry stakeholders to increase brand awareness.

Requirements

• Educational background: SSCE, OND, HND, B.Sc Degree
• Proven experience in both traditional and digital marketing, preferably in the renewable energy sector.
• Strong knowledge of SEO, Google Ads, social media advertising, and email marketing.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to analyze market trends and develop effective marketing strategies.
• Willingness to engage in field marketing activities and attend industry events.
• Proficiency in digital marketing skills is a plus.

Salary
N70,000 Monthly + plus commission.

Application Closing Date
26th March, 2025.