Area Sales Manager at DAG Industries Nigeria Limited

DAG Industries Nigeria Limited provides the most popular range of Bajaj motorcycles, Bajaj tricycles, Bajaj genuine spares, MRF tyres, DAG lubricants and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking a dynamic and experiencedArea Sales Managerwith a strong background in thelubricants industry. 
• The ASM will be responsible for achieving sales targets, managing distributor/retail networks, developing new markets, and ensuring customer satisfaction within the assigned territory.

Responsibilities
Sales Strategy & Execution:

• Achieve monthly, quarterly, and annual sales targets.
• Plan and implement sales strategies to increase market share in the assigned area.
• Monitor competitor activity and adjust tactics accordingly.

Channel Management:

• Manage and expand the distributor and dealer network.
• Support partners with training, promotional schemes, and technical support.
• Ensure proper stock levels and timely order fulfillment.

Customer Relationship Management:

• Build and maintain relationships with key customers, workshops, and OEMs.
• Address customer queries, complaints, and feedback effectively.

Market Development:

• Identify and develop new business opportunities in retail, B2B, transport, industrial, or agri segments.
• Conduct regular market visits and trade meets to drive brand visibility.

Reporting & Analysis:

• Prepare and submit regular sales reports, forecasts, and market insights.
• Analyze sales data to identify trends and growth opportunities.

Requirements

• Bachelor’s Degree in Business, Marketing, or Mechanical/Automobile Engineering.
• MBA preferred but not mandatory.
• 3 - 6 years of relevant experience inlubricant sales(automotive or industrial).
• Proven track record of meeting or exceeding sales targets.
• Strong network in the local lubricant market.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving abilities.
• Proficiency in MS Office and CRM tools.
• Ability to work independently and in a team environment.

Salary
N300,000 - N450,000 Monthly.

Application Closing Date
25th April, 2025.