Role Overview
- The Tourism Manager will be responsible for developing and implementing strategies to promote tourism, enhance visitor experiences, and grow the economic impact of travel to our destinations.
- This role involves close collaboration with marketing, commercial, government, and community stakeholders to position our company as a must-visit location.
Key Responsibilities
Tourism Strategy & Development:
- Design and execute destination marketing and tourism development strategies.
- Identify new tourism products, experiences, and services to meet market demand.
- Lead the implementation of initiatives to grow visitor numbers, length of stay, and spend.
Partnerships & Stakeholder Engagement:
- Build and maintain relationships with tourism boards, travel trade, local businesses, and government bodies.
- Collaborate with hotels, tour operators, and event organizers to package and promote offerings.
- Represent the organization at trade shows, tourism expos, and industry forums.
Market Research & Insights:
- Monitor tourism trends, visitor behavior, and competitor destinations to inform strategy.
- Analyze visitor data and campaign results to refine marketing and product development.
- Conduct and present impact assessments and reports to stakeholders.
Experience & Product Development:
- Work with local partners to co-create authentic, culturally rich, and sustainable visitor experiences.
- Develop training programs or guidelines for local tourism providers to ensure service quality.
- Support the development and promotion of festivals, events, and attractions.
Budgeting & Reporting:
- Manage tourism budgets and ensure ROI on campaigns and initiatives.
- Track KPIs such as visitor arrivals, satisfaction, and revenue impact.
- Report progress and insights to senior management and stakeholders.
Qualifications
- Master's Degree in Tourism Management, Hospitality, Marketing, or a related field.
- 10+ years of experience in the travel, tourism, or hospitality industry, with at least 7years in a managerial role.
- Strong understanding of tourism trends, digital marketing, and destination development.
- Excellent stakeholder management and communication skills.
- Proven project management and organizational abilities.
- Passion for travel, culture, and sustainable tourism practices.