A Lagos based Training Academy, is recruiting suitably qualified candidates to fill the position below:
Job Title: Digital Marketing Executive
Ref No: DME - 002
Location: Lagos
Job Type: Full time/Permanent
Purpose
- A Lagos based training academy is in search of a professional Digital Marketing Executive to ensure the effective development and marketing of her services and campaigns.
- You will market and coordinate large scale training programs.
Duties and Responsibilities
- Creating and uploading images for the organization's website
- Writing and dispatching email marketing campaigns
- Providing accurate reports and analysis to the management to demonstrate effective return on investment (ROI)
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forum
- Designing website banners and assisting with web visuals
- Communicating with clients, affiliate networks and affiliate partners conducting key word research and web statistics reporting
- Contributing to social media engagement and brand awareness campaigns using web analytics software to monitor performance of the company's website and make recommendations for improvement
- Contributing to company and industry blogs and managing e-communications
- Assisting with paid media including liaising with digital advertising agencies developing and integrating content marketing strategies
- The Digital marketing executive will be involved in managing the organization’s multi-channel communication strategies.
Key Competencies include:
- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Linkedln, Facebook, Twitter and YouTube.
- Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
- Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
- Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Desirable Skills/Experience:
- The ability and desire to sell
- Excellent communication and interpersonal skills
- A positive, confident and determined approach
- Resilience and the ability to cope with rejection
- A high degree of self-motivation and ambition
- The skills to work both independently and as part of a team
- The capability to flourish in a competitive environment
- A good level of numeracy
- High creativity skill
Essential Requirements
A minimum of B.Sc/HND holders with Second Class Lower/Upper Credit in the following disciplines:
- Advertising;
- Business or management;
- Communications;
- IT or Computer Science;
- Marketing;
- Psychology.
Age:
- 25 years but not more than 35 years.
Application Closing Date
26th November, 2015
Method of Application
Interested and qualified candidate should send their application letter and CV's to:
[email protected] use the position and reference No. as subject on the mail. CV's without reference will not be attended to.
Note: Only shortlisted candidates will be contacted.