Regional Marketing Execution Lead at Coca-Cola Hellenic Bottling Company (HBC)

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Regional Marketing Execution Lead

Location: North, Nigeria

Job Summary

• As the Regional Marketing Execution Lead North, you will play a key role in bringing our marketing strategies to life in the fragmented trade channel. 
• You’ll work closely with Sales, Marketing, and external partners to ensure seamless execution of national and regional campaigns, while driving visibility and performance at the point of sale. 
• Your mission is to translate marketing goals into impactful, on-ground actions that resonate with shoppers and deliver measurable results.

Responsibilities

• Act as a thought partner to the Sales team, providing marketing insights and execution support.
• Define and implement the channel strategy for fragmented trade in the region.
• Translate brand and channel goals into actionable plans and campaigns.
• Lead the deployment of Point-of-Sale Materials (POSM) and ensure alignment with Picture of Success (PICOS).
• Support the launch of new products through tailored activation plans and pilot tests.
• Monitor market trends and gather frontline insights through regular visits and sales team engagement.
• Ensure timely and effective execution of national and regional marketing programs.
• Manage POSM inventory and ensure 100% utilization and quality standards.
• Collaborate with internal teams and agencies to deliver campaigns on time and within budget.
• Communicate marketing programs clearly to the sales force using engaging formats (slides, videos, etc.).
• Track performance, report outcomes, and share best practices across regions.

Requirements

• You’re passionate about trade marketing and shopper engagement.
• You have a strong understanding of fragmented trade dynamics and how to win in-store.
• You’re a natural collaborator who thrives in cross-functional environments.
• You’re data-driven and use insights to shape execution strategies.
• You’re a self-starter who takes ownership and delivers with excellence.
• You’re comfortable managing multiple projects and working across regions.

Application Closing Date
Not Specified.