Tropical General Investments (TGI) Group is an international investment and holding company with over three decades of experience in building sustainable businesses in fast moving consumer goods (FMCG), agriculture, agro-allied, healthcare, chemicals, real estate and oil and gas in 12 countries including Nigeria, Ghana, Republic of Benin, Morocco, UAE, India, South Africa, China etc. with an over 9,000 multicultural workforce.
TGI Group is the owner of leading companies such as CHI Limited (manufacturer of Chivita 100%, Hollandia, CHI snacks), CHI Farms Limited (producers of CHI Chicken), CHI Pharmaceuticals Limited (a WHO approved manufacturer of healthcare products), etc.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lagos
Job Description
- Marketing Manager will focus on the organisation’s consumer product offerings (home care) and formulate and execute a comprehensive marketing strategy.
- Preparation, Implementation & Control of the Marketing Plan & Budget.
- Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.
- Execution of all Communication Initiatives (above, below & through the line).
- Planning, Development and Implementation of media, advertising, creative & PR plans.
- Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.
- Lead ideation & innovation efforts that meet business & brand objectives.
- Lead all consumer & market research initiatives.
- Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy.
- Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.
- Custodian for the New Product Development process.
- Develop & Implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.
- Build and nurture an effective Marketing Team in line with organisational requirements.
Desired Skills and Experience
- 6 to 8 years of experience in the Marketing Function in the FMCG industry (preferably homecare sector), with any reputed company in the consumer products (homecare).
- He / she should have at least 5 years of experience in FMCG Brand Management, at a managerial level
- Post graduate Degree in Business Administration from a leading/ reputed institute
- Should have experience in the Nigerian market.
- Within the age bracket of 35-40 years.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online