GlaxoSmithKline (GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK employs over 97,000 employees in over 100 countries worldwide.
GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.
We are recruiting to fill the position below:
Job Title: Business & Insights Planning Manager
Requisition ID: WD55770
Location: Lagos
Job type: Full time
Job Responsibilities
Details:
- Gather and maintain highest organizational capability of consumer, customer and market insight to support commercial organization
- Conduct integrated long-term macro-economical forecasts for the total pharmaceutical market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans business and industry analysis to inform commercial decision-making.
- Generate and report monthly company-wide dashboards with agreed KPIs
- Continuously assess portfolio and market dynamics to identify potential gaps
- Conduct regular business developments opportunities identification
- Implement a comprehensive, integrated and effective Cycle Grid for Pharma business:
- Ensure that Information systems effectively support the planning process
- Ensure development and refinement of actionable and meaningful customer and consumer segments (trade clusters), for the area
- Recommend priority segments, objectives and approach
- Ensure implementation of all marketing research & information common platforms and best practices
- Participate in the definition of consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenarios (e.g., price sensitivity analysis )
- Drive the development of new research methodologies and analytical techniques and generate innovative ideas on how to approach customer and consumer segments
- Support HCPs/Account profiling segmentation.
Requirements
Basic Qualifications:
- A good first degree
- Strong market research experience - conducting, analysing and leading market research in FMCG or pharmaceutical industry up to senior manager level.
- Minimum of 10 years related experience
Preferred Qualifications:
- Relevant Master's degree is desirable
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online