Area Sales Manager – Margarine Sales at Blume Distribution Limited (7 Openings)

Blume Distribution Limited plays a crucial role in promoting and distributing the wide range of products manufactured by Sonia Foods Industries Limited. With a strong presence in the Nigerian market, Sonia Foods Industries Limited has established itself as a trusted and renowned brand known for its high-quality tomato-based food and beverages.

We are recruiting to fill the position below:

Job Title: Area Sales Manager – Margarine Sales

Locations: Abuja, Lagos, Ibadan - Oyo, Port Harcourt - Rivers, Onitsha - Anambra, Aba - Abia, and Kano States
Employment Type: Full-time

Job Description

• We are seeking a dynamic and results-driven Area Sales Manager (ASM) – Margarine Sales with a strong FMCG background to drive sales, distribution, and market penetration within the assigned territory.
• The ideal candidate will be responsible for developing and executing sales strategies, managing a team of sales representatives, and building strong relationships with key stakeholders in modern trade, general trade, and HORECA channels.

Key Responsibilities
Sales & Business Development:

• Achieve and exceed sales targets for margarine products within the assigned territory.
• Develop and implement sales strategies to drive volume, revenue, and market share growth.
• Identify new business opportunities and expand distribution networks in Modern Trade, General Trade, and HORECA sectors.

Territory & Key Account Management:

• Manage and optimize the sales performance of distributors, wholesalers, and retailers.
• Monitor competitor activities and market trends to adjust sales strategies accordingly.
• Ensure proper product visibility, availability, and merchandising in key retail outlets.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, distributors, and industry stakeholders.
• Conduct regular customer visits and address any issues related to sales, delivery, or product quality.
• Negotiate contracts, pricing, and trade terms with major clients to drive sustainable business growth.

Team Leadership & Performance Management:

• Lead, mentor, and motivate a team of sales representatives to achieve individual and team targets.
• Provide training and guidance on product knowledge, sales techniques, and market strategies.
• Monitor team performance, provide feedback, and implement corrective actions as needed.

Sales Operations & Reporting:

• Track sales performance, generate reports, and provide insights for strategic decision-making.
• Ensure compliance with company policies, sales processes, and credit control measures.
• Work closely with supply chain and logistics teams to ensure efficient product distribution.

Key Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
• Experience: Minimum 5 - 7 years of FMCG sales experience, with at least 3 years in margarine sales or related dairy/fats & oils category.
• Industry Expertise: Strong knowledge of FMCG distribution, sales strategies, and retail execution.
• Skills: Excellent negotiation, communication, and leadership skills.
• Proficiency: Hands-on experience with CRM software, MS Excel, and sales reporting tools.
• Mobility: Willingness to travel within the assigned region.

Preferred Qualifications:

• Experience in Modern Trade, General Trade, and HORECA sales.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, target-driven environment.

Why Join Us?

• Competitive salary with performance-based incentives.
• Career growth opportunities in a leading FMCG company.
• Dynamic and collaborative work environment.

Application Closing Date
20th October, 2025.