Job Description
- The Business Development Officer is responsible for driving institutional growth and sustainability through innovative marketing, strategic partnerships, and client development initiatives.
- This role combines business strategy, marketing, and corporate communications to enhance visibility, increase student enrolment, and expand the organisationmarket presence.
- The officer will lead initiatives that strengthen relationships with industry stakeholders, identify new revenue opportunities, and ensure the organisation remains competitivewithintheculinary andhospitalityeducation sector.
Principal Duties and Responsibilities
Business Growth & Partnerships:
- Identify and secure new business opportunities, collaborations, and funding sources.
- Develop and manage Memoranda of Understanding (MOUs) with industry partners, schools, and professional bodies.
- Support business diversification initiatives such as catering services, workshops, and short-term training programs.
- Provide market insights to guide institutional expansion and program development.
Marketing & Branding:
- Design and execute annual marketing and promotional plans for the organisation.
- Manage and grow the institute’s digital presence (website, social media, and online campaigns).
- Ensure effective branding across all platforms, communication channels, and events.
- Represent the organisation at fairs, exhibitions, conferences, and industry events.
Client & Stakeholder Development:
- Coordinate client development programs including satisfaction surveys, outreach activities, and special events.
- Supervise preparation of proposals, marketing presentations, and promotional materials.
- Maintain a client and stakeholder database, tracking communications and opportunities.
- Liaise with parents, prospective students, and external partners to build lasting relationships.
Corporate Communications:
- Oversee internal and external communications, including newsletters, press releases, and announcements.
- Manage public relations efforts and media engagement.
- Coordinate with external vendors, consultants, and agencies for promotional campaigns.
Strategic Planning & Research:
- Conduct market research and competitor analysis to inform decision-making.
- Assess institutional performance against business development goals.
- Support the development and monitoring of strategic plans and business objectives.
Training & Staff Development
Requirements
- Candidates should possess relevant qualifications with 2 - 3 years of experience.
Knowledge, Skills and Abilities Required:
- Strong leadership, communication, and negotiation skills.
- Proficiency in Microsoft Office and digital marketing tools.
- Excellent interpersonal and presentation skills.
- Creative, analytical, and results-driven mindset.
Core Competencies:
- Strategic Planning & Market Research
- Business Growth & Partnership Development
- Marketing & Branding
- Client Relationship Management
- Corporate Communications & PR
- Negotiation & Stakeholder Engagement.