Paid Marketing Specialist at Natural Girl Wigs

Natural Girl Wigs is a hair science lab that develops the famous ReXI™ Lab Made Hair and builds delightful hair brands that ride on the strength of our innovative ReXI™ Lab Made Hair technology. We bring ethical and stylish Instant Glam to millions of women worldwide.

We are recruiting to fill the position below:

Job Title: Paid Marketing Specialist

Location: Yaba, Lagos
Employment Type: Full-time

Position Overview

• We are seeking a Paid Marketing Specialist (Associate Level) to join our growth team.
• This individual will be responsible for planning, launching, and optimizing paid marketing campaigns across Facebook and TikTok.
• The ideal candidate is data-driven, creative, and has a strong understanding of paid media performance metrics, audience targeting, and creative analysis.
• This position is ideal for candidates with hands-on experience managing paid social campaigns who are looking to scale their expertise in a fast-growing consumer brand.
• We have a 3-step hiring process (application & case study, technical interview, and culture fit interview) and we are committed to hiring the best talent.

Roles & Responsibilities

• Plan, execute, and optimize Facebook and TikTok advertising campaigns in alignment with the company’s growth objectives.
• Manage and allocate a monthly ad budget of $10,000 ensuring performance efficiency and cost optimization.
• Conduct creative analysis to identify top-performing ads, formats, and audience combinations.
• Track and report on campaign performance metrics such as CAC, CPM, CTR, ROAS, and engagement.
• Collaborate with the creative team to develop new ad concepts informed by data and insights.
• Run A/B tests to continuously improve ad performance across creatives, targeting, and placements.
• Maintain a performance dashboard to monitor marketing KPIs and support decision-making.
• Stay up to date on the latest Facebook and TikTok Ads tools, policies, and trends to maintain competitive performance.
• Work with the analytics team to measure and report on marketing ROI.
• Contribute to the development of a scalable, data-driven marketing framework for the company.

Preferred Experience

• Interested candidates should possess a Bachelor’s Degree
• Minimum of 2 years of experience managing paid marketing campaigns on Facebook and/or TikTok.
• Proven experience handling ad budgets of $10,000/month or higher.
• Strong understanding of ad metrics, tracking, and attribution.
• Advanced spreadsheet and data analysis skills (Excel or Google Sheets proficiency required).
• Experience with tools such as Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
• Familiarity with performance marketing in e-commerce or consumer brands.
• Strong analytical and critical thinking skills.
• Excellent communication and reporting abilities.
• Has a deep understanding of creative performance and can identify what makes ads work.
• Has curiosity about marketing experimentation, audience behavior, and digital storytelling.

Application Closing Date
18th November, 2025.