Digital Brand Marketing Lead at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39.
The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Brand Marketing Lead

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary 

• We are seeking an experienced and innovative Digital Marketing Lead with a proven track record in driving digital campaigns and brand visibility within the FMCG sector in Nigeria
• The ideal candidate will have a deep understanding of the local market, consumer behavior, and digital trends that influence purchasing decisions
• This role requires a strategic thinker who can blend creativity with data-driven marketing approaches to grow our digital footprint and deliver measurable ROI.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across platforms (social media, SEO/SEM, email, web, mobile, influencer, and content marketing) tailored to the Nigerian FMCG landscape.
• Plan, manage, and optimize paid media campaigns (Google Ads, Facebook, Instagram, YouTube, TikTok, etc.) to drive brand awareness, engagement, and conversions.
• Collaborate with brand, sales, and product teams to align digital marketing efforts with business objectives and product launches.
• Analyze digital performance metrics and provide actionable insights to improve reach, engagement, and ROI.
• Manage and grow the company’s online community, maintaining brand voice and consistency across platforms.
• Identify and engage digital influencers and KOLs to amplify brand presence and consumer loyalty.
• Monitor trends in digital marketing and FMCG competition to stay ahead of the curve.
• Lead content development strategy—writing, editing, and commissioning impactful content in line with brand tone.
• Manage digital agencies, media partners, and third-party service providers for campaign execution and optimization.
• Prepare monthly reports and dashboards for senior management on key digital KPIs and campaign effectiveness.

Qualifications and Requirements

• Bachelor’s degree in Marketing, communications, business administration, or related field. A relevant master’s degree or digital marketing certification is a plus.
• Minimum of 5 years of hands-on experience in digital marketing within the Nigerian FMCG industry.
• Strong expertise in paid media management, SEO/SEM, content creation, and performance analysis.
• Proficient in tools such as Google Analytics, Meta Ads Manager, Google Ads, Hootsuite, Mailchimp, Canva, and similar platforms.
• Demonstrated ability to conceptualize and execute high-impact campaigns within tight deadlines and budget constraints.
• Deep knowledge of Nigerian consumer behavior and regional market dynamics.
• Excellent communication, analytical thinking, and stakeholder management skills.
• Creative flair with a passion for emerging trends in digital and consumer marketing.

What We Offer

• A dynamic and inclusive work environment within a leading FMCG brand.
• Opportunities for growth, learning, and career advancement.
• Competitive remuneration and performance-based incentives.
• Exposure to cross-functional teams and innovative marketing projects.

Application Closing Date
10th February, 2026.