Kalabash Technologies is a fintech subsidiary of Wakanow, Africa’s leading online travel company. We create innovative financial solutions that make travel and everyday transactions seamless, secure, and rewarding. Our payment products are designed to power frictionless transactions, enabling individuals and businesses to pay, receive, and manage money with confidence.
Role Overview
- The Growth Lead will drive growth initiatives for Pay Small Small (PSS) and Kalabash Cards (B2B and B2C) across existing and new airline partnerships, with a primary focus on Wakanow and other partner airlines.
- This role requires a strategic, analytical, and hands-on individual who can design and execute data-driven growth strategies that increase customer acquisition, product adoption, and revenue.
Core Responsibilities
Growth Strategy, Targets, and Budget Ownership:
- Own annual and quarterly growth targets for PSS and Cards, including volume, revenue, and contribution margin.
- Manage the growth budget, ensuring efficient deployment with clear ROI and payback tracking.
- Build growth forecasts, channel plans, and performance models aligned with company objectives.
PSS Growth and Partner Commercial Performance
- Own PSS growth across Wakanow and other airline and OTA partners, including partner attachment rate, funnel conversion, and repeat usage.
- Drive PSS positioning as a default payment option within partner booking journeys.
- Own commercial performance with partners, including pricing structures, fees, incentives, and contribution margins.
- Identify, negotiate, and execute co-branded growth initiatives and partner-led growth loops.
Card Growth (B2C and B2B):
- Own the end-to-end card growth strategy across B2C and B2B segments.
- Drive card issuance, funding, activation, and spend velocity.
- Build and scale B2B card programs for corporates, SMEs, and travel agents with clear revenue and retention targets.
- Own unit economics for card acquisition, usage, and lifetime value.
Channels, Campaigns, and Market Expansion:
- Design, test, and scale acquisition channels both online and offline, including activations, partnerships, and campus programs.
- Decide which channels to scale, pause, or discontinue based on performance data.
- Ensure growth initiatives translate into measurable revenue and usage, not just awareness.
Data, Insights, and Growth Playbooks
- Use data to identify growth opportunities, diagnose funnel drop-offs, and optimize performance.
- Build and document repeatable growth playbooks across PSS and Cards.
- Prepare clear, insight-driven reports on growth performance, unit economics, and forecasts for leadership.
Performance Indicators Key
PSS Growth KPIs:
- Partner attachment rate (% of bookings selecting PSS)
- Funnel conversion rate (PSS start to completion)
- Net revenue or contribution from PSS
- Cost per acquired PSS user and payback period
- Repeat usage rate.
Cards Growth KPIs (B2C and B2B):
- Number of new issued cards
- Number of newly funded cards
- Activation rate
- Spend per active card and transaction frequency
- B2B active accounts, revenue per account, and renewal or retention rate.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, or a related field. An MBA is an added advantage.
- Minimum of five years’ experience in growth, product marketing, partnerships, or commercial roles within fintech, payments, or travel.
- Proven experience owning growth targets, budgets, and commercial outcomes.
- Strong understanding of acquisition funnels, pricing, unit economics, and contribution margins. Excellent analytical, communication, and stakeholder management skills.
- Ability to operate in a fast-paced, execution-driven environment with high accountability.