Sales Manager at Future Moves Recruitment Agency Limited (FMR Agency)

Future Moves Recruitment Agency is a licensed full-fledged Human Resource firm with extensive expertise and experience in human Capital development and staffing. Future Moves has exceptional expertise in Talent Sourcing, learning & development, talent management, HR Outsourcing & Payrolling, HR planning & Consulting, Policy Drafting, Culture Change and Organisation Effectiveness by designing and implementing interventions which identify the core areas of development to enhance the overall growth and competitiveness of your organization.

We are recruiting to fill the position below:

Job Title: Sales Manager

Location: Mansha, Surulere - Lagos
Employment Type: Full-time

About the Role

• We are looking for a field-driven Sales Manager who is a high-energy operator who can lead teams, open new markets, close big accounts, and grow revenue in a fast-paced FMCG environment (fresh/short-shelf-life products).

Key Responsibilities
Sales Leadership & Execution:

• Lead, motivate, and manage an active sales team across assigned territories.
• Build and expand a strong network of distributors, wholesalers, supermarkets, and modern trade partners.
• Drive territory penetration and aggressively grow market share.
• Monitor daily/weekly sales dashboards, team performance, and coverage efficiency.

Business Development & Account Acquisition:

• Identify, pitch, and close major accounts — supermarkets, convenience stores, food chains, cafés, schools, restaurants, etc.
• Negotiate deals, pricing, and visibility arrangements that increase product movement.
• Develop and execute route-to-market strategies for both existing and new product lines.

Field Presence & Market Visibility:

• Spend significant time in the field ensuring product availability, shelf placement, price compliance, and activation activities.
• Track competitor activities and respond with smart, swift counter-moves.
• Ensure real-time problem solving — out-of-stock, returns, pricing issues, etc.

Sales Strategy & Growth:

• Develop monthly and quarterly strategic sales plans.
• Drive promotional campaigns and consumer/retailer engagement activities in line with brand objectives.
• Continuously explore new market opportunities to increase product uptake.

Reporting & Documentation:

• Maintain accurate customer databases, visit reports, sales trackers, and account documentation.
• Submit weekly and monthly sales reports with actionable insights — not stories.
• Ensure the team updates CRM/tracking tools consistently.

Requirements

• Minimum of HND or B.Sc. in Marketing, Business Administration, or any related field.
• 3–7 years relevant experience in FMCG sales (preferably perishable goods, beverages, dairy, snacks, or similar).
• Additional training in sales, negotiation, or FMCG distribution is a strong advantage.
• Proven track record of hitting sales targets — not theoretical achievements.
• Strong team leadership and coaching ability.
• Excellent negotiation, relationship-building, and market activation skills.
• Must be field-oriented, energetic, and comfortable with daily on-the-road execution.
• Ability to work under pressure and meet aggressive timelines.

Application Closing Date
31st January, 2026.