We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.
We are recruiting to fill the position below:
Job Title: Growth & Marketing Manager
Locations: Abuja (FCT) and Lagos
Employment Type: Full-time
About the Role
- As the Growth and Marketing Manager, you will be at the forefront of our efforts to drive user acquisition, engagement, and retention.
- You will develop and implement growth strategies, manage marketing campaigns, and work closely with sales, product, and analytics teams to optimize performance and achieve business objectives.
- This role is a strategic and tactical hands-on role for someone who thrives at the intersection of data, creativity, experimentation, and customer psychology.
- Demand Generation – drive awareness, traffic, leads.
- Conversion Optimisation – turn leads into paying learners & corporate clients.
- Retention & Upsell – maximise LTV through upsell and cross-sell.
- Brand Positioning – establish Ustackschool as the go-to "Learning to Earning" platform.
- CRM Lifecycle – Handle the full life cycle of the CRM.
- You must think like a hacker, operate like a marketer, and analyze like a product manager. Your efforts will play a crucial role in strengthening our leads acquisition, retention, expansion and conversion.
Owns revenue, scale, and performance:
- Turn traffic into leads, leads into revenue, and customers into long-term value—efficiently and repeatedly.
- This role drives measurable business growth through experiments, funnels, paid acquisition, lifecycle marketing, and conversion optimisation.
- Demand generation, funnel optimisation, CAC control, and revenue predictability.
Position Overview
- As a Growth & Marketing Manager, you will be responsible for designing, executing, and scaling growth initiatives across multiple channels and customer touch-points and driving marketing.
- You will collaborate with cross-functional teams (social media & content, design, product) to identify growth opportunities, run experiments, and drive measurable impact on our KPIs.
Key Responsibilities
Growth Leadership & Marketing trategy:
- Own the marketing and growth strategy with a focus on CAC efficiency, LTV expansion, and sustainable scale.
- Develop and maintain a data-driven growth roadmap using frameworks such as AARRR, North Star Metric, and Growth Loops.
- Align all growth initiatives with company OKRs and board-level revenue targets.
- Identify and prioritise high-leverage growth opportunities through market analysis, competitive intelligence, and customer insights.
- Build a scalable growth experimentation system, including hypothesis-driven tests, test calendars, and sprint retrospectives.
- Use agile growth methodologies to drive fast iterations and continuous improvement.
- Use proxy metrics, cohort analysis, and benchmarking where data is unavailable.
- Collaborate with the CEO to develop strategic marketing initiatives that increase the number of leads to subscribers
- Analyse market trends and customer insights to inform strategic marketing decisions.
Paid Media Advertising:
- Meta (Facebook & Instagram Ads): Launch high-converting creative sets (image, video, carousel) for top-of-funnel reach and retargeting.
- Google Ads: Manage search, display, and performance max campaigns to capture intent-driven traffic.
- LinkedIn Ads: Target B2B personas with sponsored content, InMail, and lead gen forms.
- YouTube Ads: Run pre-roll and in-stream ads to build brand recall and push mid-funnel conversion.
- TikTok Ads: Leverage trending, UGC-style content to engage Gen Z/Millennial audiences.
- Reddit/Quora/X Ads: Test niche channels for contextual relevance and audience depth.
- Whatsapp Ads: Launch high-converting whatsapp creatives
- Analyse campaign performance and adjust strategies to optimize results.
- Manage the marketing budget and ensure efficient allocation of resources.
- Oversee the creation of marketing materials, including brochures, digital content, and promotional items.
Data Experimentation, Execution & Optimisation:
- Design, prioritise, and execute high-impact growth experiments across the full customer journey (acquisition to revenue).
- Ability to create hypotheses, test variations, and measure statistically valid results
- Build and manage an experimentation pipeline: from ideation → hypothesis → execution → reporting.
- Run high-velocity experiments (landing pages, onboarding flows, pricing models, ads, funnels).
- Optimise ICP targeting and behavioural segmentation using qualitative and quantitative research.
- A/B test headlines, CTAs, ad formats, video lengths, visuals, and landing pages.
- Optimise marketing channels and campaigns for maximum performance
- Collaborate with content and design teams to develop ad creatives optimized for each channel and funnel stage.
- Experiment with new channels to develop promising acquisition campaigns.
- Standardise the leads and conversion process with a standard operating procedure (SOP)
Lead Generation & Qualification:
- Develop targeted lead magnets, gated content, and SEO-driven landing pages to capture top-of-funnel users.
- Collaborate with Sales teams to implement MQL → SQL → Revenue
- Use data enrichment tools to qualify leads in real-time.
- Build and manage multi-step nurture sequences (email/SMS) tailored by lead score, behavior, and segment.
- Track lead velocity rate, conversion time, and pipeline coverage
- Conducthigh-volume outbound calls(cold/warm) to potential clients using provided lead lists or self-generated leads.
- Utiliseemail, LinkedIn, SMS, and social mediato engage prospects and schedule appointments.
- Followscripted and non-scripted pitchesto introduce the company’s products/services.
- Conduct outbound calls, emails, and SMS to prospective clients using provided leads or cold outreach.
- Manage and operationalise acquisition channels that are working, including SEO and content marketing
- Identify decision-makers (e.g., business owners, executives, managers) and tailor outreach accordingly.
Appointment Setter:
- Meet or exceed daily/weekly appointment-setting targets.
- Follow up with leads to nurture relationships and confirm appointment attendance.
- Qualify leads by assessing their needs, budget, and decision-making authority.
- Scheduleconfirmed, high-quality appointmentsfor sales representatives via calendar tools (Calendly, Google Calendar, etc.).
- Sendfollow-up reminders(email/call) to minimise no-shows.
- Reschedule or redirect appointments as needed based on prospect availability.
- Provide feedback to the sales team on lead quality and customer responses.
- Stay updated on product knowledge and sales pitches to improve conversion rates.
- Introduce company products/services and identify potential customer needs.
Direct Content team with winning Strategies:
- Provides data-backed briefs
- Identifies winning messages and formats
- Signals which content drives conversions
- Support Content that fuels Growth, and Growth and Marketing scales Content.
Funnel Analytics & Conversion Optimisation
- Own funnel tracking and reporting using analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
- Use behavioural analytics (Hotjar, FullStory, CrazyEgg) to uncover friction points in user journeys.
- Design and execute rapid A/B tests and growth experiments to improve CAC, LTV, retention, and user activation.
- Optimize landing pages, onboarding flows, and in-app conversion touchpoints collaborating with prodicts
- Collaborate with product and dev teams to roll out product-led growth features (e.g., referral systems, free tools, upgrades).
- Analyze product usage insights and experiment with improvement recommendations for onboarding flows, feature discovery, and in-app nudges.
- Identify bottlenecks, drop-offs, and churn reasons and recommend solutions backed by data
- Analyze user behavior, funnels, and lifecycle stages using tools like Mixpanel, GA4, Amplitude, or Looker.
Retargeting & Funnel Acceleration:
- Implement retargeting strategies across social platforms
- Segment and nurture cold vs. warm audiences with progressive content and time-sensitive offers.
- Use dynamic product ads and abandoned cart flows to re-engage drop-offs.
Channel Management & Campaigns:
- Lead performance and organic campaigns across social, SEO, email, paid ads, influencer, community, and partnerships.
- Launch and scale social growth loops, viral campaigns, and content funnels that generate qualified leads.
- Partner with the paid media team to align creatives, targeting, bidding strategies, and A/B testing.
- Build lead generation funnels, cold outbound email sequences, and paid campaigns with measurable ROI.
- Collaborate with the social media team to blend brand storytelling with growth outcomes.
Organic & Social Growth:
- Lead market research efforts to identify new opportunities for growth and target audience expansion.
- Work with the social media and content team to design content that balances brand storytelling and lead generation.
- Optimise organic distribution: LinkedIn growth, Reddit/Quora strategies, YouTube SEO, TikTok virality loops.
- Launch UGC and influencer campaigns to generate social proof and drive shareable moments.
- Test viral loops, growth hacks, and community engagement strategies.
Awareness & Market Activation:
- Lead the planning and execution of online and offline event campaigns to increase brand awareness and audience engagement.
- Drive market activation initiatives by coordinating physical activations, community engagements, and promotional experiences.
- Strengthen brand presence by representing the company at industry events, conferences, trade shows, and vendor exhibitions.
- Oversee the production, quality, and deployment of branded marketing materials and merchandise to support events and activations.
- Collaborate with cross-functional teams to ensure consistent messaging and alignment across all awareness and activation activities.
CRM & Data Lifecycle Management:
- Map and manage the user lifecycle from onboarding → engagement → upgrade → renewal.
- Implement lifecycle marketing workflow to optimize email onboarding flows, drip campaigns, re-engagement, key drop-off points and referral systems.
- Design and implement automated workflows (drip campaigns, onboarding sequences, reactivation nudges).
- Segment users based on behavior, recency, product usage, and engagement.
- Use tools like Customer.io, HubSpot, Klaviyo, Intercom, or ActiveCampaign to build and optimize journeys.
- Run personalized A/B tests for subject lines, offers, timing, and content formats.
- Drive usage-based campaigns (e.g., tips, product tours, usage thresholds).
- Analyze open rates, CTR, conversions, unsubscribe rates, and churn behavior to refine campaigns.
- Maximum Customer relationship management for Retention, upsell, reactivation
- Log all interactions, lead statuses, and appointment details in theCRM (Salesforce, HubSpot, Zoho, etc.).
- Ensure accurate lead tagging and segmentation for sales team follow-up.
- Maintain a clean and updated database to avoid duplicate or outdated entries.
Cross-Functional Collaboration:
- Work closely with product, marketing, content, sales, and design to align growth priorities.
- Present experiments and growth metrics to leadership and provide clear ROI narratives.
- Collaborate with sales, product, and analytics teams to drive user acquisition and retention.
- Collaborate with marketing for messaging, performance campaigns, and social strategy
- Collaborate with Design & Content for creatives, landing pages, ads, and storytelling
- Collaborate with Product for for feature development, onboarding, identifying drop-off points and automating follow actions.
- Collaborate with Sales for for lead scoring, feedback loops, and product-market fit insights, Relay key prospect objections or FAQs to refine sales scripts and strategies.
- Collaborate with Product & Engineering for to implement and track experiments at scale
- Attend sales meetings to stay updated on product changes, promotions, and target markets.
Strategic & Channel Partnership:
- Leverage external audiences, distribution, and credibility without the CAC of paid media
- Identify, evaluate, and build partnership pipelines with influencers, communities, content creators, affiliate marketers, SaaS integrations, B2B/B2C collaborators.
- Co-create campaigns with partners that drive traffic, trials, signups, or revenue.
- Design and manage affiliate and ambassador programs with incentive structures tied to performance.
- Own joint growth experiments with partners (co-branded webinars, UGC contests, newsletter swaps, gated content).
- Negotiate terms and track performance (ROI, leads, conversions, churn).
- Leverage partnerships to improve SEO via backlinks and domain authority.
- Lead Partner newsletters, social, webinars
Performance Metrics & Reporting:
- Set up dashboards using Google Analytics, Looker Studio, Meta Ads Manager, or a unified BI tool.
- Meet or exceeddaily/weekly quotas(e.g., 50+ calls/day, 10+ appointments/week).
- Track KPIs such ascall-to-appointment conversion rate, lead response time, and no-show rate.
- Track and report on marketing metrics, providing actionable insights.
- Present weekly and monthly growth performance reviews with insights and next-step actions.
Qualifications
- Interested candidates should possess a Bachelor's Degree
- 2–5 years in growth marketing, product growth, or performance marketing.
- Proven track record of driving measurable growth through experiments and campaigns.
- Strong knowledge of growth frameworks (e.g., AARRR, North Star Metrics, Lean Growth Model).
- Hands-on with tools: GA4, Mixpanel, Hotjar, Hunter, Zoho, Apollo, HubSpot, Segment, Google Ads, Capcut, Canva Meta Ads Manager, or similar.
- Strong analytical mindset — can build dashboards, interpret data, and make data-driven decisions.
- Ability to manage multiple projects, prioritize fast, and execute under pressure.
- Experience working in cross-functional agile teams with product/design/dev.
Bonus/Preferred:
- Experience in SaaS, edtech, eCommerce, or marketplaces.
- Familiarity with SQL, Zapier, or low-code automation tools.
- Basic knowledge of UX/UI principles or front-end optimization.
- Experience with freemium, referral programs, or viral growth mechanics.
- Experience in ed-tech is an advantage.
Who you are
- You are a proactive, action-oriented with minimal supervision, customer-obsessed problem solver who takes full ownership and thrives in fast-paced environments. You combine strategic thinking with flawless execution, making data-informed decisions and delivering high-impact results with minimal oversight. You're deeply committed to learning, iteration, and excellence, embracing collaboration, inclusion, and diverse perspectives to drive sustainable growth and innovation.
- High quality output
- Problem-solving: Ability to assess complex problems, find solutions, and make sound decisions.
- Communication: Strong written and verbal communication skills
- Adaptability: Able to thrive in a fast-paced, changing environment, adjusting strategies as needed.
- Attention to Detail
- Excellent communications, troubleshooting and problem-solving skills.
- Humble, hardworking and ambitious.
- Strategic Leadership – Vision, market positioning, and growth planning.
- Tactical Execution – Campaign design, channel strategy, experimentation.
- Operational Excellence – Day-to-day execution, processes, and tracking.
Our Culture
Embody Our Culture and Values - Live Our Culture Through Actions
We live by a culture of excellence, integrity, and growth:
- Take Ownership – Act with initiative, accountability, and long-term focus.
- Customer Obsession – Prioritize customer value and outcomes.
- Execute with Excellence – Deliver quality work with precision and impact.
- Action-Oriented – Make fast, informed decisions using experimentation and data.
- Learning & Iteration – Embrace continuous growth and improvement.
- Inclusive & Diverse – We champion diverse perspectives so every voice is heard and valued. By uniting our different views, we don't just follow tradition—we build a better way, together.