Digital Marketing & Sales Growth Executive at a Fashion Design & Dressmaking Brand - HRM Office

HRM Office - Our client, a fast-growing fashion brand specializing in custom-made dresses and stylish outfits, is recruiting a results-oriented candidate to fill the position below:

Job Title: Digital Marketing & Sales Growth Executive

Location: Ogudu, Lagos
Employment Type: Full-time
Industry: Fashion Design & Dressmaking

Job Summary

• Our client is seeking a results-oriented Digital Marketing & Sales Growth Executive.
• This role is strictly focused on driving sales, generating leads, and converting online enquiries into paying customers.
• The ideal candidate will work alongside the Social Media Manager and fashion production team to turn online visibility into real revenue through strategic campaigns, ads, follow-ups, and customer conversion tactics.
• Proximity to the business location is essential for effective coordination.

Key Responsibilities

• Generate sales leads and customer enquiries through digital channels such as Instagram, Facebook, WhatsApp Business, and paid ads.
• Convert online leads and enquiries into confirmed orders and walk-in customers.
• Plan and run paid advertising campaigns (Instagram/Facebook ads) focused on bookings, fittings, and custom orders.
• Follow up on prospects via WhatsApp, DMs, and calls to close sales.
• Collaborate with the Social Media Manager to ensure content supports sales campaigns and promotions.
• Track enquiries, conversions, and revenue generated from digital marketing efforts.
• Develop and execute promotional strategies for festive seasons, weddings, events, and special collections.
• Build and manage customer databases for repeat business and referrals.
• Provide weekly reports on leads generated, conversions, and sales performance.

Performance Expectations

• Ability to consistently generate qualified leads and convert them into paying customers.
• Contribution to measurable monthly revenue growth through digital activities.
• Strong follow-up culture that reduces lost leads and abandoned enquiries.

Requirements & Qualifications

• Interested candidates should possess a Bachelor’s Degree / HND
• Proven experience in sales-focused digital marketing, online lead generation, or e-commerce sales.
• Strong understanding of customer buying behavior within the Nigerian fashion industry.
• Experience running and optimizing social media ads for sales and enquiries.
• Excellent persuasion, negotiation, and follow-up skills.
• Comfortable using WhatsApp Business, Instagram DMs, and CRM or tracking tools.
• Must reside close to the business location (mandatory).
• Target-driven mindset with the ability to work under minimal supervision.

Salary Range
N150,000 – N200,000 monthly.

Application Closing Date
27th March, 2026.