IROKO is Africa's leading entertainment technology company. Launched in 2010, by Jason Njoku and Bastian Gotter, it is one of the most talked about African internet start-ups, thanks to its flagship Nollywood movie platform iROKOtv. Head quartered in Lagos, Nigeria, the company has pioneered Video-On-Demand for Nollywood content (Nigerian movies) and has aggregated the world's largest online catalogue of African content, totalling 10,000+ hours.
We are recruiting to fill the position below:
Job Title: Head of Content Strategy
Location: Nigeria
Position Summary
- The single largest budget at Iroko is content. We are looking for someone to deliver high
- quality strategic advice and creative content solutions to our content acquisitions and production teams.
- Working in content strategy you will be helping individual business groups at Iroko solve some of their most critical financial and strategic challenges.
- We’re looking for candidates who will thrive in a dynamic environment where multitasking and time management skills are essential.
Key Responsibilities
- Analyse on platform data to guide content acquisition team
- Analyse search / traffic / hours delivered data to help identify paid user trends
- Analyse inbound tracking data to understand content conversion funnel.
- Analyse 3rd party data (AR data, Social Media etc) to help identify and qualify great content.
- Create acquisitions models for different Iroko business groups (linear channels, irokotv, inflight, programme licensing, digital etc)
- Optimise cost per content and licensing frameworks to ensure
- liaise with content acquisition teams to understand requirements and optimise buying patterns
- Continuously measure ROI on different content groups (movie vs tv series) / genres (family vs drama vs comedy etc) / platforms (irokotv / iroko global)
- Track and report content performance
- Calculate ROI on content acquisition funnel
- Calculate and future model ROI on in house productions
- Analyse search / traffic / hours delivered data to help identify paid user trends
- Analyse inbound tracking data to understand content conversion funnel.
Requirements
Ideal candidates:
- Proven content selling experience.
- Experience of selling to broadcasters and/or digital platforms.
- Dynamic and energetic approach to work.
- An appreciation of Nollywood or African-produced content an advantage.
- Able to work in a fast paced work environment, and unsupervised.
- Effective written and oral communication skills, proven analytical skills and Microsoft Office Suite.
- Ability to work independently or as part of a team with minimal supervision, creative flexible and ability to prioritize in stressful environment.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online