Marketing Officer at iRecharge Tech-Innovations Limited

iRecharge Tech. Innovations is an Information, Communication and Software Technology firm. We operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge technology solutions.

We combine sound knowledge of world class technology to design, implement and support business transformation in areas of web and mobile application, software, service and storage systems installation, networking technologies and technology procurement. We have an in-depth understanding on how technology accelerates success, and are passionate about attracting and supporting unique talents in growing our business and driving operational excellence.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos
Job type: Full-time

Job Summary

• The Marketing Officer will drive brand visibility, product adoption, and revenue growth by executing consumer-focused campaigns, retail activations, distributor promotions, and marketing initiatives that position the brand as a healthy, affordable, and preferred alternative, while expanding market penetration across modern trade, open markets, supermarkets, pharmacies, hotels, restaurants, and cafés.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement marketing plans and campaigns to promote our products aligned with business growth objectives.
• Conduct market research to identify consumer trends, competitors, and business opportunities.
• Plan and implement promotional campaigns for new and existing products.
• Develop promotional materials, including flyers, and social media content.
• Collaborate with sales teams to create strategies that drive customer acquisition and retention.

Branding & Public Relations:

• Enhance brand visibility through innovative marketing initiatives.
• Maintain brand consistency across all marketing channels.
• Work with influencers, food bloggers, and media partners to enhance brand positioning.
• Manage sponsorships, partnerships, and event marketing efforts.

Product Marketing & Sales Support:

• Work closely with the product development team to launch new products successfully.
• Marketing products to new supermarkets to expand distribution and increase market presence.
• Coordinate deliveries with drivers and follow up on invoices to ensure accurate reconciliation and timely payments.
• Support sales teams with marketing materials and strategies.

Budget & Performance Monitoring:

• Assist in managing marketing budgets and ensuring cost-effective campaign execution.
• Track ROI on marketing initiatives.
• Prepare monthly marketing performance reports for management review.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 2 - 4 years of experience in marketing, preferably in the Food & Beverage industry.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent communication, writing, and presentation skills.
• Creativity and problem-solving skills with a strategic mindset.
• Ability to work independently and as part of a team in a fast-paced environment.

Application Closing Date
Not Specified.