Product Head at AAVA Brands Limited

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

We are recruiting to fill the position below:

Job Title: Product Head

Location: Lagos
Job type: Full-time

Job Description

• Drive sell-out, optimize inventory turns, protect margin, and grow market share for TV & Audio portfolio within assigned territory/channel.
• This role is responsible for:
  • Sell-in to dealers
  • Sell-out from dealers
  • Stock health
  • Pricing discipline
  • Dealer activation
  • Market intelligence
  • No P&L theory. Pure commercial execution

Key Responsibilities
Sales Execution:

• Achieve monthly sell-in target by SKU
• Drive sell-out tracking (weekly reporting from key dealers)
• Push premium mix (QLED / OLED / Soundbars)
• Ensure minimum display presence in top outlets

Product Focus & Portfolio Management:

• Ensure correct SKU mix in channel
• Prevent over-stocking of slow models
• Phase-out obsolete models before price crash
• Promote high-margin SKUs

Inventory & Working Capital:

• Maintain 6–8 weeks stock cover
• Reduce aging stock (>90 days)
• Improve inventory turnover (minimum 4–6 turns annually)
• Align purchase planning with brand principal

Pricing & Margin Discipline:

• Enforce MAP / agreed pricing
• Prevent unnecessary discounting
• Protect minimum GM%

Market Intelligence:

• Monitor competitor price changes weekly
• Report promotion activities (Hisense, TCL, LG)
• Identify gaps in portfolio

Dealer Development:

• Conduct minimum 20 dealer visits per month
• Identify new channel opportunities
• Train dealer sales staff quarterly

Application Closing Date
11th March, 2026.