Social Media Manager at Wellnest Mindset Brand

Wellnest is a personal growth company built to help people see themselves differently, and live better lives because of it.

Right now, Wellnest is building a modern brand that makes mindset work exciting, shareable; starting with socials and expanding into tech-driven experiences.

If you love psychology babcked messaging, storytelling and building brands people genuinely feel, you'll enjoy working here.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time

Overview

• Wellnest is a mindset and self-development brand inspiring people to think better, live better, and reach their full potential.
• We’re seeking a creative and skilled Social Media Manager to grow our online presence and build a vibrant community across Instagram, Facebook, LinkedIn and TikTok.
• This role is ideal for someone who loves creating engaging content, building online communities, psychology- backed messaging and building brands people genuinely feel, through captivating storytelling.

Key Responsibilities

• Plan, create, and schedule engaging content consistently (reels, TikToks, carousels, stories, live sessions).
• Design graphics and edit short-form videos aligned with Wellnest’s brand voice and aesthetic.
• Monitor DMs, comments, and actively nurture relationships with our online community.
• Collaborate with other brands to grow page's reach.
• Collaborate with the Digital Marketing Executive to ensure organic content aligns with campaigns and launches.
• Spot and adapt trending formats on TikTok and Instagram to Wellnest’s niche (mindset, parenting, growth).
• Support community engagement through interactive content, challenges, and online events.
• Track and report on growth metrics such as reach, engagement rate, and follower count.
• Consistently grow Wellnest’s social media pages and build an authentic, engaged community.

Qualifications & Experience

• B.Sc or HND in Communications, Marketing, Media, or related field.
• Minimum of 2 years’ proven experience managing social media accounts for brands, organizations, or communities.
• Proficient in Canva, Adobe Creative Suite, and short-form video editing tools (e.g., CapCut, InShot, Premiere Pro).
• Strong track record of creating original, high-quality social content.
• Experience with lifestyle, education, or book/publishing brands is an advantage.

Skills & Traits:

• Creative storyteller with excellent content creation and editing skills.
• Passion for community building and online engagement.
• Keeps up-to-date with TikTok and Instagram trends, enjoys experimenting with content formats.
• Proactive, organized, and collaborative.
• Strong interest in mindset, psychology, and personal growth.
• Excellent written communication and a strong eye for design and aesthetics.

Compensation
Competitive, commensurate with experience.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: wellnestrecruitment@gmail.com using the job title as subject of the mail.