Etisalat's vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel
We are currently recruiting to fill the below position:
Job Title: Specialist - Consumer Research
Location: Lagos
Job Summary
Provide oversight on all activities aimed at systematically gathering and interpreting information about individuals or businesses using statistical and analytical methods and techniques of applied social sciences to gain insight and support decision making
Job Responsibilities
- Ensure that internal and external research activities are in line with the company s marketing research processes and procedures as well as national and international research standards
- Monitor and ensure customer focus of marketing activities
- Identify information needs and research requirements of all business areas/ functions
- Conduct research and communicate the customers view in business strategy development
- Harness enterprise-wide systems to develop and communicate information required by relevant customer-insight stakeholders
- Establish and align information needs of key Marketing units
- Supervise research projects and research agencies to ensure delivery of reliable information for strategy and planning
- Ensure clarity of all research reports communicated to internal clients
- Convert marketing problems into research problems and ensure that any research being conducted provides answers to specific/ peculiar marketing challenges and problems
- Carry out data mining and manipulation to dimension and provide deeper understanding of consumers
- Identify more effective sources for disseminating information to internal clients
- Ensure all adopted research designs are representative of cross-sectional views of target groups per project and market segment
- Monitor quality assurance measures and ensure compliance with company processes, procedures and guidelines
- Harness inter-functional relations skills to ensure synergy across the various units within the Commercial Planning Division and all other divisions and departments across the business
- Conduct quarterly road-shows to disseminate accurate consumer insights which impact corporate KPIs
- Prepare and compile agreed periodic activity and performance reports for the attention of the Manager-Consumer Research
- Perform any other duties as assigned by the Manager-Consumer Research
Educational Requirements
- First degree or equivalent in the any relevant Social Science discipline
Experience,Skills & Competencies
- Between three (3) and five (5) years directly relevant post-NYSC work experience preferably within a telco or FMCG business environment
Application Closing Date
19th December, 2012
How To Apply
Interested and qualified candidates should:
Click here to apply online
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Specialist - Consumer Research