ON-Trade Manager at Grand Oak Limited (GOL)

Grand Oak Limited (GOL) is the largest Manufacturer of Spirits and Wines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them. There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Title: ON-Trade Manager

Location: Port Harcourt, Rivers

Job Description

• To oversee team members and manage relationships with on-trade customers within the hospitality unit (such as bars, restaurants, and hotels) through strategic planning and promotional activities, to drive sales growth and increase brand presence.

Job Responsibilities

• Develop and execute on-trade strategies and plans to drive sales growth and increase market share in the on-trade sector.
• Build and maintain a strong relationship with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term business partnerships.
• Plans and executes promotional activities, events, and campaigns in the on-trade channel to enhance brand visibility and consumer engagement.
• Conducts market analysis and gathers insights on trends, customer needs, and computer activities, to identify growth opportunities and inform strategic decision-making.
• Negotiates pricing, contracts, and terms with on-trade customers to ensure mutually beneficial agreements and optimize profitability.
• Provide regular reports on performance and insight to senior management to highlight key success areas.
• Train and support on-trade staff on product knowledge and selling techniques to enhance the effectiveness of customer-facing staff and drive sales.
• Regulatory changes in the hospitality industry.

Key Performance Indicators

• Sales growth/targets achieved
• Customer acquisition
• Core completion
• Brand penetration
• Customer retention
• Promotional effectiveness
• Compliance rate
• Monitor strike rate.

Job Requirements

• Candidates should possess an HND /Bachelor's Degree with 5+ years’ of sales experience within the FMCG/Manufacturing industry
• Good time management skills and must be self-disciplined
• Strong organizational skills.

Application Closing Date
23rd March, 2026.