Brand Growth Strategist at Mara Cruiz Organics

Mara Cruiz Organics is a Nigerian hair care brand specializing in natural, plant-based products designed for African hair textures. Mara Cruiz Limited is a fast-growing, purpose-driven company committed to manufacturing high-quality, effective haircare products, delivering real results, and creating meaningful impact for our customers and community.

We are recruiting to fill the position below:

Job Title: Brand Growth Strategist

Location: Lagos
Employment Type: Full-time

Key Responsibilities
Brand Strategy Development:

• Develop and implement a comprehensive brand strategy that strengthens the identity and positioning of Mara Cruiz Organics.
• Ensure brand messaging, tone, and visual identity remain consistent across all marketing channels.
• Define the company’s unique value proposition in the organic skincare and wellness market.
• Monitor brand perception and customer sentiment.

Growth & Marketing Strategy:

• Design and execute data-driven growth strategies to increase revenue and market share.
• Identify opportunities to acquire new customers and increase customer lifetime value.
• Work closely with the Performance Marketing team to optimize acquisition campaigns.
• Develop strategies to expand into new markets or product categories.

Campaign Planning & Execution:

• Lead the development of marketing campaigns for product launches, promotions, and seasonal campaigns.
• Coordinate with the Content & Community Executive and Paid Ads Specialist to execute integrated campaigns.
• Ensure campaigns align with brand positioning and growth targets.

Market & Customer Insights:

• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze customer behavior and purchasing patterns.
• Translate insights into actionable marketing and product strategies.

Partnerships & Brand Collaborations:

• Identify and manage strategic partnerships, influencer collaborations, and brand partnerships.
• Develop initiatives that increase brand visibility and credibility in the beauty and wellness industry.

Performance Analysis & Reporting:

• Track and evaluate the performance of marketing and growth initiatives.
• Monitor key metrics such as customer acquisition, brand awareness, conversion rates, and revenue growth.
• Provide strategic recommendations to improve marketing effectiveness.

Requirements

• Interested candidates should possess relevant qualifications with experience.

Application Closing Date
14th March, 2026.