H.Pierson Associates Limited - Our client, Abia Industrial Innovation Park (AIIP) is a strategically positioned, multi-sector industrial and innovation hub in Owaza, Abia State, driving sustainable economic transformation through world-class infrastructure, cross-sector collaboration, and a strong commitment to Nigeria's green energy transition.
They are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Umuahia, Abia
Job Summary
- The Marketing Manager drives the strategic positioning, visibility, and growth of the Innovation Park.
- Own brand strategy, ecosystem engagement, and marketing execution to attract tenants, start-ups, corporates, investors, and partners, while supporting revenue and program objectives.
Key Responsibilities
- Develop and implement a strategic marketing plan aligned with the Parks' vision, value proposition, and growth objectives.
- Lead brand management, digital marketing, PR, content creation, and events to enhance awareness and thought leadership.
- Drive tenant, partner, and program demand, managing campaigns, lead pipelines, and performance metrics.
- Collaborate with startups, corporates, academia, investors, and government agencies to strengthen ecosystem engagement and partnerships.
- Oversee marketing analytics, KPIs, dashboards, and ROI tracking to optimize campaigns and inform strategic decisions.
- Support major events, innovation showcases, and sponsorship initiatives to maximize visibility and impact.
Key Performance Indicators (KPIs)
- Strategic marketing and brand leadership
- Commercial and growth orientation
- Digital marketing and content strategy
- Stakeholder management and ecosystem engagement
- Data-driven decision-making and performance tracking.
Educational Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or related fields
- A master's will be an added advantage
- Minimum of 8 years marketing experience, with at least 3 years in a managerial role.
- Experience in innovation hubs, technology parks, startups, or PPP environments preferred.
- Proven track record in brand building, digital marketing, stakeholder engagement, and growth campaigns.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/868296/marketing-manager-at-abia-industrial-innovation-pa.html