Overview
- Responsible for the operation and management of POS and acquiring merchants.
- Through data analysis and operational strategy design, this role aims to improve merchant active rate and transaction volume, driving sustainable growth in overall TPV.
- The role focuses on merchant lifecycle management, behavioral growth strategies, and incentive mechanism design to continuously optimize the merchant operation system.
Key Responsibilities
Merchant Lifecycle Management:
- Manage the lifecycle of offline merchants, including onboarding, activation, growth, inactivation, and reactivation strategies.
- Identify key factors affecting merchant active rate and transaction volume through data analysis and develop corresponding operational strategies.
- Segment merchants (e.g., high-value merchants, growth merchants, inactive merchants) and design differentiated operation strategies.
Merchant Transaction Growth:
- Design and implement strategies to increase merchant transaction volume, such as transaction incentive programs, marketing campaigns, and seasonal or festive promotions.
- Analyze transaction behaviors of high-performing merchants, identify key success factors, and replicate high-performing behaviors.
- Continuously optimize operational strategies to increase transaction frequency and transaction volume.
High-Value Merchant Operations:
- Identify high-value merchants (e.g., high TPV, high transaction frequency).
- Develop dedicated incentive programs or growth plans for high-value merchants to increase their transaction volume and retention.
Merchant Reactivation & Activity Improvement:
- Design and optimize merchant reactivation strategies to bring back inactive or low-active merchants.
- Analyze reasons for merchant churn and propose operational or product improvements.
Data Monitoring & Strategy Optimization:
- Track key merchant performance metrics, including:
- Merchant active rate
- Merchant productivity (transaction volume per merchant)
- Number of transactions and total transaction value
- Produce operational analysis reports and continuously optimize strategies based on data insights.
Cross-Functional Collaboration:
- Work closely with Business Development team, Product team, and Customer Service team to resolve merchant issues related to POS products.
- Collect merchant feedback and drive product and operational improvements.
Requirements
- Bachelor’s Degree or above, with at least 2 years of experience in internet, payments, or merchant operations.
- Familiar with user operations or merchant operations methodologies; experience in transaction or user growth is preferred.
- Strong data analysis skills with the ability to identify problems and design operational strategies.
- Strong communication and cross-functional collaboration skills.
- Proactive, execution-oriented, and results-driven.
Preferred Qualifications:
- Experience in payments, acquiring, or fintech industries.
- Experience in POS or offline merchant operations.
- Familiarity with agent-based or channel-based merchant models.
- Experience with SQL or data analysis tools such as Power BI or Tableau.