Area Sales Manager at a Reputable FMCG Company - Workforce Group

Workforce Group - Our client, a reputable player in the FMCG industry is currently recruiting qualified and driven professionals to fill the role below:

Job Title: Area Sales Manager

Location: Lagos 
Employment Type: Full-time

Description

• We’re looking to hire an experienced and results-driven Area Sales Manager to lead sales operations and drive market expansion across Lagos.
• If you have a strong background in FMCG sales, distributor management, and market expansion, this opportunity might be for you.
• The Area Sales Manager will be responsible for driving sales performance, expanding market presence, and managing distributor and channel relationships within the assigned territory.

Key Responsibilities

• Maintain and grow sales of the company’s products across assigned territories.
• Achieve sales targets and performance goals.
• Establish, maintain, and expand the customer base including distributors, sub-dealers, and wholesalers.
• Develop and implement effective sales strategies to increase market penetration.
• Monitor, coach, and motivate the sales team to achieve and exceed targets.
• Conduct regular market visits to evaluate performance and identify growth opportunities.
• Gather customer feedback and market intelligence to support business decisions.
• Build strong partnerships with key distributors to ensure smooth operations.
• Stay updated on market trends, competitor activities, and product developments.
• Prepare and submit periodic sales performance reports.

Key Requirements

• HND or BSc in Marketing, Business Administration, or a related field
• 4–7 years’ experience in FMCG sales and marketing
• Proven track record of meeting or exceeding sales targets
• Strong sales, negotiation, and customer relationship management skills
• Experience in sales planning, team leadership, and performance management
• Strong market knowledge and ability to gather and analyze customer insights
• Ability to work independently and manage multiple distribution channels
• Must be familiar with the Lagos market and willing to travel within Lagos and surrounding areas.

Application Closing Date
9th April, 2026.