Brand Strategist at VerifyMe Nigeria

VerifyMe Nigeria (VMN) is a licensed ID authentication and e-KYC service company helping Nigerians grow with trust, through identity verification and authentication. In 2022, VerifyMe launched QoreID to offer data as a service across multiple countries in Africa. QoreID provides businesses with trusted identities and consumer analytics for customer onboarding and profiling or for compliance purposes.

We are recruiting to fill the position below:

Job Title: Brand Strategist

Location: Lagos

Job Summary

• The Brand Strategist owns the identity, positioning, and creative direction of all brands under VerifyMe.
• This role ensures consistency of messaging and visuals across all touchpoints and provides strategic direction to creative and execution teams.

Key Responsibilities
Brand Identity & Positioning:

• Develop, refine and maintain brand guidelines, tone of voice, and messaging for VerifyMe, QoreID, Pluto, and Gova.
• Define the brand narrative and ensure alignment across all products.
• Conduct market and competitor research to inform brand strategy.

Creative Direction:

• Develop creative briefs and oversee concept development.
• · Create communication themes for campaigns, PR, and sales collateral.
• Guide the Creative team on visual execution.
• Approve campaign creative concepts and event concept and branding direction.

Strategic Insights & Collaboration:

• Conduct periodic competitor and audience research.
• Recommend events aligned with brand strategy.
• Advise the Senior Marketing Manager on message direction for campaigns and events
• Support Growth Marketing with messaging alignment for paid campaigns.

Minimum Requirements

• Bachelor’s Degree in Marketing, Branding, Communications, Business Administration, or a related field.
• 5–8 years of experience in brand strategy, marketing strategy, or creative strategy roles.
• Proven experience developing and managing brand identity systems and brand positioning strategies.
• Strong understanding of brand architecture, audience segmentation, and market insights.
• Experience developing creative briefs and guiding creative teams to translate strategy into execution.
• Ability to conduct market research, competitor analysis, and audience insight development to inform strategic decisions.
• Experience working closely with creative, marketing, and product teams in executing brand campaigns.
• Strong communication, storytelling, and presentation skills.
• Ability to manage multiple brands, campaigns, and strategic initiatives simultaneously.

Application Closing Date
Not Specified

How to Apply
Interested and qualified candidates should send their CV to: Jobs@verifyme.ng using the job title as the subject of the mail.