Novarick Homes and Properties Limited is a real estate development company, dedicated to providing remarkable housing and investment solutions across the real estate spectrum. We pride ourselves with the development of estates that runs on a clean and renewable energy supply, this we believe will help us make considerable impact in making the world around us a better place.
We are recruiting to fill the position below:
Job Title: Customer Intelligence and Programs Manager
Location: Lekki, Lagos
Employment Type: Full-time
Role Overview
- The Customer Intelligence & Programs Manager will be responsible for transforming Novarick’s customer database into a strategic growth engine.
- This role focuses on analysing customer data, developing structured investor engagement programs, and implementing initiatives that increase repeat purchases, referrals, and long-term client loyalty.
- The successful candidate will work closely with the Sales, Marketing, and Client Experience teams to develop programs that improve customer lifecycle engagement and generate additional revenue from Novarick’s growing base of property investors.
Key Responsibilities
Customer Data Intelligence:
- Develop and manage a centralized customer data system across all Novarick projects.
- Analyse customer behavior, purchasing patterns, and investment preferences.
- Segment customers into meaningful categories such as investors, diaspora buyers, repeat buyers, and high-net-worth clients.
- Produce periodic customer insights reports to guide management decisions.
Customer Lifecycle Strategy:
- Design customer lifecycle frameworks from initial inquiry to post-purchase engagement.
- Identify opportunities for repeat purchases and property upgrades among existing buyers.
- Develop targeted engagement strategies for different customer segments.
Revenue Expansion Programs:
- Design and implement programs that encourage repeat investment.
- Develop structured referral and ambassador programs for existing clients.
- Support initiatives that promote cross-project investments among Novarick buyers.
Investor Engagement Programs:
- Support the development and management of investor engagement initiatives.
- Assist with investor briefings, customer engagement campaigns, and loyalty initiatives.
CRM & Customer Systems Management:
- Manage and optimize the company’s CRM platform.
- Ensure accurate and organized customer data management.
- Develop dashboards and reports that support sales and marketing performance.
Cross-Team Collaboration:
- Work closely with the Sales team to identify repeat buyer opportunities.
- Provide Marketing with customer insights that improve campaign targeting.
- Collaborate with the Client Experience team to enhance overall customer satisfaction.
Key Performance Indicators (KPIs)
Revenue Impact:
- Percentage of total sales generated from repeat buyers.
- Revenue generated from upsell or upgrade programs.
- Revenue generated through referral programs.
Customer Engagement:
- Customer engagement rate across communication channels.
- Participation rate in investor engagement programs.
- Customer retention and satisfaction metrics.
Data & Insight Quality:
- CRM data accuracy and completeness.
- Quality and usefulness of customer insight reports.
- Adoption of customer insights by Sales and Marketing teams.
Program Implementation:
- Successful launch of new customer engagement initiatives.
- Measurable impact of programs on repeat purchases and referrals.
Requirements
- 7–10+ years experience in customer intelligence, Data Analysis, CRM management, customer success, or program management.
- Strong analytical and data interpretation skills.
- Experience developing customer engagement or loyalty programs.
- Excellent project management and organizational abilities.
- Strong communication and stakeholder management skills.
- Experience working with CRM tools and data dashboards.
Preferred Background
Candidates with experience in the following sectors will have an advantage:
- Real estate
- PropTech
- Financial services
- FinTech
- Customer experience or customer success management.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/870995/customer-intelligence-and-programs-manager-at-nova.html