Beauty Field Sales Representative at Dekina Beauty

Dekina beauty is a pioneering beauty brand that instills confidence in natural beauty through innovation, intentionality, and emotional connection— empowering people to feel confident, authentic, and proud in their skin. At Dekina Beauty, we believe beauty isn’t just about how you look — it’s about how youfeelin your own skin.

Born from a passion to celebrate individuality, authenticity, and the quiet strength in nature, Dekina Beauty is more than a brand — it’s a movement. We exist to help you reconnect with yourself, one drop, one swipe, one glow at a time.

We create intentionally formulated skincare powered by nature, backed by science, and designed to deliver results — but more importantly, to inspire confidence in your natural beauty. We are proof that gentle can still be effective, and minimal can still be powerful.

We are recruiting to fill the position below:

Job Title: Beauty Field Sales Representative

Location: Lagos
Employment Type: Full-time

Role Summary

• We are seeking a results-driven Beauty Field Sales Representativeto drive revenue growth, expand market presence, and build strong relationships across the beauty and skincare market in Nigeria.
• The ideal candidate will have hands-on experience in the beauty/skincare industry, strong field sales capability, and an existing network of retailers, distributors, beauty stores, spas, and related trade partners.
• This role is for a commercially minded professional who understands the Nigerian beauty market, can open doors quickly, and can convert opportunities into measurable sales.

Key Responsibilities

• Drive field sales of Dekina Beauty products to assigned territories and target accounts.
• Identify, pitch, and onboard new customers including beauty stores, skincare retailers, supermarkets, stockists, spas, salons, pharmacies, and other relevant channels.
• Maintain and grow relationships with existing customers to drive repeat business.
• Execute weekly field visits and product presentations to prospects and customers.
• Promote Dekina Beauty products effectively and communicate brand value clearly.
• Monitor competitor activity, market trends, and customer feedback within the beauty and skincare sector.
• Negotiate orders within approved pricing and commercial guidelines.
• Ensure prompt follow-up on leads, customer inquiries, and pending orders.
• Submit weekly sales reports, market intelligence updates, and pipeline reports.
• Support in-store activation, sampling, merchandising, and visibility efforts where required.
• Represent the brand professionally and consistently in the market.

Key Performance Indicators

• Monthly sales achievement against target
• Number of new accounts opened
• Repeat order rate from existing accounts
• Weekly field activity and conversion rate
• Quality and timeliness of reporting.

Requirements

• 2–3 years’ proven sales experience in the beauty and skincare industry in Nigeria.
• Strong existing network within the beauty/skincare trade ecosystem, especially retailers, stockists, distributors, spas, salons, and related channels.
• Demonstrated ability to meet or exceed sales targets.
• Good knowledge of the Nigerian beauty consumer and market dynamics.
• Strong negotiation, relationship management, and communication skills.
• Highly self-motivated, target-driven, and able to work independently in the field.
• Strong reporting discipline and basic proficiency in Excel/Google Sheets/CRM reporting.
• Must be based in Lagos or able to work extensively within Lagos and surrounding markets.

Preferred Profile:

• Experience selling skincare, cosmetics, or wellness products.
• Experience opening new sales channels and developing key accounts.
• Confidence in field prospecting, cold outreach, and closing.

Application Closing Date
22nd April, 2026.