At Rayda, we are on a mission to enable organisations to unlock value from their fixed assets through its entire lifecycle. Today, we do this by providing organisations with a comprehensive and all-inclusive fixed asset solution to enable them to acquire, manage, insure, track and dispose of their fixed assets globally.
We are recruiting to fill the position below:
Job Title: Senior Product Marketing Manager (PMM)
Location: Remote
Employment Type: Full-time
Industry: Technology
Core Responsibilities
Positioning and messaging (primary):
- Own Rayda’s positioning and product narrativesDefine ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketingDecide what messaging should not exist
Go-to-market strategy across products:
- Define the role each product plays in the GTM strategyClarify who each product is for (and who it is not for)Shape launch, pilot, and partner narrativesPrevent effort being spread too thin
Market testing and learning:
- Design and manage messaging, segment, and channel testsPartner with Demand Gen to execute experimentsMeasure results and turn them into clear GTM decisionsKill ideas that do not validate in the market
Sales enablement and alignment:
- Work closely with Sales to understand objections and deal frictionOwn sales enablement assets (decks, one-pagers, narratives)Ensure assets are practical, reused, and grounded in real conversations
Collaboration and insight:
- Feed validated market insight back into ProductPartner with Comms & Brand to turn narratives into contentEnsure marketing activity ladders back to GTM goals
How you are measured
You will be evaluated on:
- Clarity and credibility of positioning with technical buyers
- Effectiveness and reuse of sales enablement assets
- Quality of market tests and resulting decisions
- Alignment between marketing activity and target ICPs
- Ability to explain why deals are won or lost.
Requirements
This role is a strong fit if you:
- Have PMM experience in B2B SaaS selling to technical audiences
- Experience executing GTM strategy for the UK, US and EU Market
- Deep understanding of the UK, US and EU Market
- Have worked with IT managers, security teams, or CIO-level buyers
- Are comfortable running and interpreting market experiments
- Can make trade-offs and defend focus
- Care about outcomes more than volume of output.
This role is not a good fit if you:
- Want a narrow or purely executional PMM role
- Prefer brand-led marketing over GTM clarity
- Avoid direct interaction with sales or customers
First 90 days (expected outcomes)
- 30 days: Clear ICP definitions and core narratives
- 60 days: Market tests running with defined success criteria
- 90 days: Consistent messaging and evidence of improved sales clarity
- If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.