We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.
We are recruiting to fill the position below:
Job Title: Sales & Business Development Manager
Location: Lagos
Employment Type: Full-time
Role Overview
- The Sales & Business Development Manager is a senior revenue-generating role within the Revenue Operations Department, responsible for driving new business acquisition, growing enterprise accounts, and establishing strategic commercial partnerships for the Business and Technology School.
- This role owns the full sales lifecycle — from market intelligence and prospecting through to deal closure, account expansion, and long-term client retention.
- The Manager will lead outbound sales efforts, manage a high-converting pipeline, and serve as a commercial ambassador across key industry verticals including startups, SMEs, corporates, institutions, and government bodies.
- Working at the intersection of sales, strategy, and cross-functional collaboration, this role is essential to delivering predictable monthly recurring revenue and sustainable commercial growth.
Position Summary & Commercial Mandate
- This role exists to convert market demand into monthly cashflow with speed and consistency. The Sales & Business Development Manager is accountable for sourcing, qualifying, pitching, and closing revenue opportunities across individual learners, corporate clients, enterprise accounts, and institutional partners.
- Success in this role requires a hunter mentality, strong consultative sales skills, and the discipline to manage a structured pipeline while meeting ambitious weekly and monthly targets.
Key Responsibilities
Business Development & Market Expansion:
- Identify, develop, and convert new revenue opportunities across startups, SMEs, corporates, enterprises, and institutions.
- Pitch onsite and virtual corporate training programs to founders, HR leaders, L&D managers, department heads, and C-suite executives.
- Develop tailored value propositions for team-level, departmental, and executive training mandates.
- Expand the organisation's commercial footprint into new industries, sectors, and enterprise segments.
- Build and nurture long-term relationships with key decision-makers, procurement leads, and ecosystem stakeholders.
- Monitor competitor activity, pricing strategies, and market trends; share intelligence with leadership to inform GTM positioning.
Outbound Sales, Prospecting & Pipeline Generation:
- Execute high-volume outbound sales activities including cold calls, cold emails, LinkedIn outreach, and enterprise prospecting campaigns.
- Source and qualify leads using tools including Apollo, LinkedIn Sales Navigator, CRM platforms, and internal databases.
- Meet or exceed weekly performance benchmarks:
- Outbound touches per week (calls, emails, LinkedIn combined)
- Qualified sales conversations per week
- Enterprise demos and pitch meetings per week
- Closed deals or partnership commitments per month
- Maintain disciplined follow-up cadences, objection handling protocols, and structured deal progression.
- Consistently meet or exceed weekly, monthly, and quarterly revenue targets.
Lead Qualification, Discovery & Consultative Selling:
- Conduct initial qualification and clarity calls with prospective learners and enterprise clients.
- Articulate program value, learning outcomes, timelines, and measurable ROI clearly and persuasively.
- Advise prospects on the most suitable programs, formats, and pricing structures.
- Schedule and lead follow-up discovery sessions, strategy briefings, or executive stakeholder calls.
- Apply consultative selling methodology — diagnose client needs and match them to the right solution.
Enterprise Sales & Key Account Management:
- Identify, onboard, and manage corporate and enterprise accounts with recurring training needs.
- Sell customised training solutions including employee upskilling, leadership development, executive programmes, and departmental capability building.
- Lead pricing discussions, proposal development, contract negotiations, renewals, and upsell conversations.
- Maintain strong post-sale client relationships to ensure satisfaction, retention, and account expansion.
- Identify and execute cross-sell and upsell opportunities across multiple programmes and cohorts.
Premium & HNI Sales:
- Engage high-potential individual learners seeking premium upskilling and career advancement programmes.
- Develop bespoke learning journeys and sponsorship packages for High-Net-Worth Individuals (HNIs) and family offices.
- Partner with high-profile secondary schools — domestic and international — to design and sell exclusive academic enrichment programmes.
- Turn satisfied clients into advocates and referral sources within their professional networks.
Revenue Growth & Commercial Sales Execution:
- Target and close high-value opportunities with corporations, universities, industry bodies, communities, and government organisations.
- Drive direct revenue through enterprise training contracts, bulk licensing, subscription agreements, and sponsorship deals.
- Design and execute monetised offerings including paid enterprise solutions, revenue-generating events, workshops, and branded activations.
- Own the full sales lifecycle: lead generation, deal structuring, pricing, contract negotiation, and close.
- Drive monthly, quarterly, and annual revenue targets through structured commercial execution.
Event Presence, Brand Evangelism & Direct Acquisition:
- Represent the organisation at onsite and virtual events including tech conferences, workshops, demo days, activations, and community meet-ups.
- Pitch products, programmes, and market launches at events to drive direct lead capture, community growth, and enterprise adoption.
- Serve as a brand evangelist embedded within relevant professional communities to build trust, credibility, and long-term brand affinity.
- Support sponsorships, partnerships, and co-branded initiatives with clear brand visibility, value positioning, and measurable acquisition outcomes.
Sales Planning, Pipeline Management & Revenue Forecasting:
- Own and manage a clean, high-converting sales pipeline in the CRM from first touch to close.
- Track deal stages, conversion rates, deal values, velocity, and close timelines.
- Prepare accurate weekly and monthly sales forecasts and pipeline reviews for the Revenue Operations team.
- Use pipeline data and sales analytics to continuously refine messaging, targeting, and conversion strategy.
Marketing & Sales Enablement Collaboration:
- Partner with the marketing team to improve lead quality, campaign performance, and top-of-funnel conversion.
- Provide frontline market intelligence, customer objections, and feedback to inform content, campaigns, and positioning.
- Co-host webinars, info sessions, and enterprise briefings to generate and nurture leads.
- Support the creation of pitch decks, proposals, case studies, and enterprise sales collateral.
Cross-Functional Collaboration:
- Work closely with product, academic, marketing, and operations teams to align commercial and programme delivery strategies.
- Provide market insight and customer feedback to influence curriculum design, product roadmap, and GTM decisions.
- Ensure all internal teams have the sales materials, creatives, and strategic context required to support revenue goals.
- Coordinate with operations to guarantee seamless client onboarding and a high-quality learner experience.
Reporting, Analytics & Performance Management:
- Track and report weekly KPIs including outbound activity, calls completed, meetings booked, deals closed, and revenue generated.
- Maintain accurate CRM records and pipeline hygiene at all times.
- Submit weekly sales reports, forecasts, and performance summaries to the Head of Revenue.
- Use performance data to continuously improve targeting, messaging, and deal conversion rates.
Qualifications & Experience
Required:
- 2 - 5 years of experience in B2B sales, business development, or enterprise account management.
- Demonstrated track record of meeting or exceeding revenue targets in a quota-carrying role.
- Experience in consultative or solution selling, ideally in training, education, SaaS, or professional services.
- Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and outbound prospecting tools (e.g., Apollo, LinkedIn Sales Navigator).
- Excellent verbal and written communication skills with the ability to pitch confidently to senior stakeholders.
- Comfort with high-volume outbound activity and cold outreach.
Preferred:
- Bachelor's Degree in Business, Marketing, Communications, or a related field.
- Experience selling to HR, L&D, or executive education buyers.
- Familiarity with Nigerian and West African corporate and institutional markets.
- Exposure to enterprise procurement processes, RFP responses, and multi-stakeholder deal management.