Analyst - Content Marketing at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Content Marketing

Job Identification: 7213
Location: Nigeria
Job Schedule: Full time
Job Category: MTN Level 2
Division: Marketing
Reports To: Manager - Digital Marketing Brands

Mission

• Create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress, while increasing awareness across digital platforms.
• Develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.
• Provide a structured platform for different business units (e.g., HR, Corporate Communications, Sustainability, Marketing) to showcase their initiatives and messages through coordinated content.

Description

• Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
• Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
• Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
• Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
• Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
• Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
• Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
• Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
• Track regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base

Requirements
Education:

• A first Degree in Business-related or any Social Science discipline
• Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
• Knowledge of content management systems (CMS), SEO, and social media platforms
• Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
• Fluent in English

Experience:
3-7 years’ experience which includes

• Minimum of 3 years’ experience in digital marketing
• Creating and managing digital content across websites and social media
• Analyzing content performance, engagement, and audience insights
• Supporting content campaigns and editorial calendars
• Working with creative, social media, and marketing teams
• Optimizing content using SEO and performance data.

Application Closing Date
22nd April, 2026; 10:55PM.

How to Apply
Interested and qualified candidates should:
Click here to apply online