Regional Assistant Manager - Route to Consumer Execution (NorthWest) at Golden Penny Foods - Flour Mills of Nigeria Plc

Posted on Tue 14th Apr, 2026 - www.hotnigerianjobs.com --- (0 comments)

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Regional Assistant Manager - Route to Consumer Execution

Location: NorthWest, Nigeria

Purpose

  • Execute and optimize route-to-market strategies to ensure efficient product distribution, increased market penetration, and enhanced sales performance.
  • Drive execution excellence in distribution planning, customer segmentation, and trade partner management to maximize sales and profitability.

The Job

  • Develop and implement regional route-to-market strategies to improve distribution efficiency.
  • Optimize customer segmentation and ensure effective trade coverage.
  • Collaborate with sales teams to drive execution of distribution and retail execution plans.
  • Analyze sales and distribution data to identify gaps and opportunities for growth.
  • Monitor distributor performance and ensure adherence to agreed service levels.
  • Strengthen trade partnerships to enhance product availability and visibility.
  • Conduct regular field visits to assess execution effectiveness and competitor activities.
  • Support the implementation of new route-to-market initiatives and technologies.

Qualifications

  • HND / Bachelor's Degree in Business Administration, Marketing, Supply Chain, or a related field.

Experience:

  • 5 - 8 years of experience in route-to-market execution, distribution management, or sales operations, preferably in FMCG or food manufacturing.

The Person Must:

  • Possess strong knowledge of route-to-market strategies and distribution management within a regional sales environment.
  • Demonstrate the ability to analyze sales and distribution data to identify performance gaps and growth opportunities.
  • Have experience in customer segmentation, trade coverage planning, and retail execution.
  • Be skilled in distributor and trade partner management, ensuring adherence to service level agreements and operational standards.
  • Be proficient in Microsoft Excel or other data analysis tools for reporting and performance tracking.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online