So Fresh is a healthy food company with operations across Nigeria. At So Fresh, we believe food should be fresh and close to nature as much as possible; hence, we create tasty, fresh, delicious, healthy food options.
We are recruiting to fill the position below:
Job Title: Brand & Marketing Manager
Location: Opebi, Ikeja, Lagos
Employment Type: Full-time
Job Level: Mid-level Management
Reports to: Managing Director
Working Days & Hours: Monday – Friday 8 am – 5 pm, with 1-day remote work
Role Summary
- Developing and executing the overall brand and marketing strategy
- Managing brand identity, guidelines, and consistency across all channels
- Overseeing campaign planning, budget management, and ROI tracking
- Leading and mentoring the marketing team (Digital Marketing Officer and Social Media Officer)
- Collaborating with sales and operations to align marketing efforts with business goals
- Reporting on marketing performance to senior leadership.
Job Responsibilities
Marketing Strategy:
- Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets
- Lead the development and execution of offline marketing initiatives, including end-to-end activations, campaigns, product launch, and outlet launch to drive awareness, market penetration and customer growth
- Actively collaborate with all internal stakeholders to achieve campaign targets.
Digital Strategy:
- Develop and execute an annual Digital Marketing Plan in line with So Fresh strategic objectives and initiatives
- Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
- Ensure all content deliverables are in line with So Fresh digital brand strategy, brand guide and personality
- Manage the company website to drive visibility, sales, and growth.
PR & Corporate Image Building:
- Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging
- Monitor public perception, opinions and mentions of the So Fresh brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management
- Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the So Fresh story and build connection with the public and the media.
Business Cycle Management:
- Develop and implement marketing strategies and campaigns in line with company’s established business cycle
- Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.
Team Leadership & Development:
- Lead and manage the marketing department to exceed targets
- Recruit and train the marketing team to ensure their effectiveness and continuous improvement
- Align the marketing team activities with company goals and objectives.
Analytics & Reporting:
- Prepare periodic reports on marketing performance to the management
- Create monthly reports on the performance of digital marketing activities against set performance metrics
- Draw meaningful conclusions from activation/campaign data and identify potential opportunities for growth and improvement
- Tracking and reporting on campaign performance, ROAS, and conversion metrics
- Forecast marketing campaign growth and return on investment.
Qualification & Requirements
- BSc. Degree / BA in marketing, communications, or a relevant field
- 7 years plus cognate experience in Digital Marketing & Brand Management
- Minimum of 2 years’ experience in a management capacity
- Proven experience in performance marketing
- Marketing experience in retail, food, and related sectors is an added advantage
- Excellent understanding of digital marketing concepts and best practices
- In-depth understanding of Inbound, Outbound, and Influencer marketing
- Experience with B2C, social media, Google AdWords, Keyword Planner, email marketing, and SEO/SEM
- Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
- Proficiency with design tools, e.g., Canva, Photoshop, Adobe, Inshot, Figma, etc
- Demonstrated communication skills in liaising with internal and external stakeholders.
Remuneration
- Salary: N750,000 monthly.
- Benefits: Health Insurance, Pension, etc.
Application Closing Date
30th April, 2026.
https://www.hotnigerianjobs.com/hotjobs/883500/brand-marketing-manager-at-so-fresh.html