So Fresh is a healthy food company with operations across Nigeria. At So Fresh, we believe food should be fresh and close to nature as much as possible; hence, we create tasty, fresh, delicious healthy food options.
We are recruiting to fill the position below:
Job Title: Digital Marketing Officer
Location: Opebi, Ikeja - Lagos
Employment Type: Full-time
Job Level: Senior Officer
Reports to: Brand & Marketing Manager
Working Days & Hours: Monday – Friday 8am – 5pm, with 1-day remote work
Role Summary
- Drive the achievement of So Fresh marketing objectives through performance-driven digital marketing strategies
- Increase So Fresh’s online visibility and awareness
- Manage So Fresh’s marketing funnel and lead generation efforts
- Planning and managing paid advertising campaigns (Google Ads, Meta, TikTok ads, YouTube, third-party delivery apps ads etc.)
- SEO strategy and optimisation across the company's digital assets
- A/B testing and continuous optimisation of digital campaigns
- Tracking and reporting on campaign performance, ROAS, and conversion metrics.
Job Responsibilities
Performance Marketing & Ads:
- Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
- Campaign Management: Launch, manage, and optimize paid media campaigns across platforms like Google Ads, Facebook/Meta, TikTok, and LinkedIn
- Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
- Budgeting: Allocate and manage marketing spend to maximize Return on Investment (ROI).
Online Visibility & SEC Management:
- Optimizing So Fresh websites to rank higher on search engines, boosting brand credibility, and driving organic traffic
- Strategy & Planning: Develop and implement comprehensive SEO content strategies, including keyword research, content mapping, and competitive analysis
- Content Creation & Optimization: Write, edit, and optimize website content, landing pages, and blog posts for search engine visibility and user intent.
Content Strategy:
- Develop engaging online content including videos, graphics etc
- Develop content for the website and regularly update with new and/or updated information
- Develop, implement and manage a digital marketing plan, communicated to and approved by Management
- Develop content for email marketing
- Ensure digital marketing programs are designed in line with company-wide programs
- Ensure that all deliverables of the Digital Marketing Team are in line with So Fresh digital brand strategy and personality.
Email Marketing:
- Manage all email marketing campaigns
- Develop content and infographic for email marketing
- Write clear marketing content to promote our products/services
- Regularly update So Fresh customer and corporate mailing list via Odoo, mail orders, and according to outlets.
Analytics & Reporting:
- Tracking and reporting on campaign performance, ROAS, and conversion metrics
- Perform data analysis of key metrics and related sales targets via the website, social media, email marketing, campaign, blog etc
- Draw meaningful conclusions from activation/campaign data and identify potential opportunities for improvement
- Forecast marketing campaign growth and return on investment
- Prepare report on the effectiveness of marketing communications across all channels.
Qualification & Requirements
- BSc / BA in marketing, communications or relevant field
- 2 - 3 years of digital marketing experience
- Proven experience as a Digital Marketing Executive or in a similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with performance marketing, including paid advertising and retargeting strategies
- Experience with B2C digital marketing, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
- Excellent power point skills
- In-depth understanding of Inbound, Outbound and Influencer marketing
- Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
- Excellent interpersonal communication skills, both verbal and written
- Strong storytelling and copywriting skills
- Creativity and ability to conceptualize engaging content with different medium – graphics, videos, Reels etc
- Experience with social media content creation tools like Canva, Inshot etc.
Remuneration
- Salary: N350,000 – N500,000 monthly.
- Benefits: Health Insurance, Pension, etc.
Application Closing Date
30th April, 2026.
https://www.hotnigerianjobs.com/hotjobs/883879/digital-marketing-officer-at-so-fresh.html