Sales Force Automation (SFA) Lead at Ascentech Services Limited

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Sales Force Automation (SFA) Lead

Location: Ikeja, Lagos
Employment Type: Full-time
Industry: FMCG

Role Overview

• We are seeking a results-driven Sales Force Automation (SFA) Lead to lead the design, implementation, and optimization of digital sales solutions.
• The role focuses on driving sales efficiency, enhancing field force productivity, and enabling data-driven decision-making through SFA platforms, ERP integrations, and analytics.

Key Responsibilities

• Lead end-to-end implementation and rollout of Sales Force Automation (SFA) solutions across the organization
• Drive adoption of SFA tools (e.g., Beatroute) among sales teams through structured training and change management
• Collaborate with product, engineering, and business teams to define system requirements, test strategies, and acceptance criteria
• Integrate SFA platforms with ERP systems to ensure real-time data visibility and seamless business operations
• Automate sales processes from order capture to final delivery, improving efficiency and reducing manual errors
• Analyze sales and operational data to generate actionable insights for business growth
• Develop dashboards and reports using BI tools to support leadership decision-making
• Lead troubleshooting, system support, and continuous improvement of SFA and related systems
• Manage and mentor teams supporting SFA and channel partner systems
• Design and deliver training programs and user manuals to ensure effective system utilization

Key Requirements

• Bachelor’s Degree in Business, IT, Engineering, or related field
• Minimum 6 years of experience in Sales Force Automation, CRM, or digital sales transformation roles
• Certifications in CRM/SFA tools or Data Analytics (preferred but not mandatory)
• Proven experience in implementing and managing SFA tools (preferably Beatroute or similar platforms)
• Strong understanding of ERP and CRM integration
• Hands-on experience in data analytics and visualization (Power BI, Tableau, or similar) is an advantage
• Experience working with cross-functional teams including developers and product teams
• Strong problem-solving and system troubleshooting capabilities
• Experience in distribution, or sales-driven organizations is mandatory

Core Competencies:

• Sales Process Automation
• Data Analytics & Business Intelligence
• ERP & CRM Systems
• Stakeholder & Change Management
• Training & Capability Building.

Salary
N800,000 Monthly Gross.

Application Closing Date
Not Specified.

How to apply
Interested and qualified candidate should send their CV to: cv@ascentech.com.ng using the job title as the subject of the mail.