Performance Marketing Specialist at KoraPay

Korapay is a payment infrastructure servicing a wide band of businesses making local and international payments. We are a marketplace for digital financial services across Africa. Our vision, which is at the core of what we do every day, is to create a world void of digital financial barriers across Africa. We are committed to delivering reliable, secure, and easy to use digital financial solutions to every single customer with a guarantee that it is improving their lives.

We are recruiting to fill the position below:

Job Title: Performance Marketing Specialist

Location: Lagos, Nigeria
Job type: Full time (Hybrid)

About the Role
What you’ll be doing: 

• The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
• You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well. 
• In collaboration with cross-functional teams, you will be essential in ensuring that integrated digital strategies are aligned with Kora’s objectives.
• Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points.
• Manage Kora’s MarTech stack that helps connect our marketing activities to business growth.
• Share insights from key tracking tools that will inform updates to our marketing strategy.
• Create informative and high-converting always-on PPC ads. 
• Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
• Oversee growth in performance to meet Kora’s OKRs.
• Report on key performance indicators and lead-generation initiatives
• Map ad formats to advertising objectives.
• Explore new opportunities and experiments to drive business growth.
• Test new channels and trends to build credibility for Kora.
• Be active in the process of building marketing budget, recommendations and pitch decks.
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly
• Conduct market research and competitor analysis to inform marketing strategies.

What you’ll need
You are qualified if you:

• Have 3+ years experience in performance marketing.
• Are proficient in deriving insights from data, fluent in slicing/dicing data
• Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite.
• Have good knowledge and experience in retargeting/remarketing and general tag management
• Are proficient in the use of Google Ads  and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
• Are proficient Google analytics, mixpanel and other relevant marketing reporting tools. 
• Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
• You are goal-oriented and have excellent communication skills.
• You are curious, a strong team player and a problem solver.
• The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.   

Reporting Structure:

• This role reports to the Head, Marketing.

Benefits

• Health insurance
• Sponsored and tailored training
• Paid parental leave
• Paid time-off
• Flexible work style
• Annual performance bonus
• Low-interest loans
• Employee assisted programs
• Day off on your birthday
• Employee resource groups that provide supportive communities within Kora
• Great company culture and the opportunity to work with a highly collaborative team building something great!

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: We recognise imposter syndrome is real - any candidate who does not perfectly fit every characteristic of this role is still strongly encouraged to apply.