Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.
We are recruiting to fill the position below:
Job Title: Performance Marketing Specialist
Location: Lagos (Remote)
Job type: Full time
Department: Marketing
Job Description
- This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.
- We are looking for a results-driven Performance Marketing Specialist to own and scale Duplo’s paid acquisition engine end-to-end, from campaign execution to funnel optimization and revenue impact.
Responsibilities
- Own and execute Duplo’s paid acquisition strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, and X (Twitter)
- Plan, launch, and optimize campaigns focused on high-quality lead generation, demos, and customer acquisition
- Manage full-funnel performance, from impression to click to signup to activation
- Develop and implement retargeting strategies across platforms to improve conversion rates and reduce CAC
- Continuously optimize campaigns through A/B testing (copy, audiences, creatives, landing pages)
- Build and manage audience segmentation strategies, including lookalikes, custom lists, and ABM targeting
- Collaborate with the design and content team to brief high-performing ad creatives and messaging angles
- Optimize landing pages and conversion paths to improve conversion rates and user journey efficiency
- Monitor and report on key performance metrics, including CPL, CAC, ROAS, conversion rates, and pipeline contribution
- Set up and manage tracking, attribution, and analytics tools (Google Analytics, Meta Pixel, LinkedIn Insight Tag, etc.)
- Identify new growth opportunities across channels, formats, and markets (Nigeria & expansion regions)
- Align paid efforts with broader GTM initiatives, including events, partnerships, PR, and product launches
- Own performance reporting and provide clear insights and actionable recommendations to the team
Requirements
- Minimum of 5 years experience in performance marketing / paid media, preferably in fintech, SaaS, or B2B tech space.
- Proven track record of managing and scaling campaigns across Google, Meta, LinkedIn and Twitter/X.
- Strong understanding of B2B marketing funnels, lead generation, and conversion optimization.
- Hands-on experience with retargeting, audience building, and lifecycle marketing.
- Great analytical skills with the ability to interpret data and translate insights into growth actions
- Experience with marketing analytics tools (Google Analytics, HubSpot, attribution tools, etc.).
- Strong knowledge of landing page optimization and CRO principles.
- Ability to manage budgets efficiently and drive measurable ROI.
- Excellent communication and collaboration skills, able to work cross-functionally with marketing, sales, and product teams.
- Self-starter mindset with the ability to take full ownership and drive results independently.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/885848/performance-marketing-specialist-at-duplo.html